When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
https://www.promotionworld.com/se/articles/article/180720-essence-seamless-ux-web-design-ecommerce-stores-mobile-apps/
When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:
Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.
Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
https://www.business2community.com/mobile-apps/what-role-does-ux-research-play-in-creating-better-apps-02092732/
When building a working and converting website for your business, it is now becoming more important than ever to create a satisfying and successful user experience. A focussed approach to your web development and digital strategy should be taken seriously or undertaken by people who know what they’re doing. User Experience or UX Designers put a lot of effort into understanding keyword and site taxonomy. UX is about analysing real data and talking with real users to piece together seamless application or website.
https://www.businessnews.com.au/article/The-Importance-Of-Understanding-Your-Audience-When-Building-A-Website/
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.
Because of the critical and growing importance of mobile devices in digital marketing, and the unique and intimate way in which content is consumed on that screen, advertisers must prioritize the user experience when designing and publishing mobile advertisements. Ads that are not designed with user experience in mind jeopardize the entire mobile marketing ecosystem, with intrusive content leading to rapidly diminishing returns for advertiser and publishers alike.
As it stands now, the current state of mobile advertising is plagued by multiple challenges including:
https://mobilemarketingmagazine.com/managing-the-optimal-mobile-ad-experience/
While most shopping sites today use responsive design, Google, Apple, Microsoft, Samsung, and others are advancing modern web technologies that are part of the Progressive Web App movement. PWAs unite the universal customer reach of the web with the engaging experience of a mobile app.
https://www.digitalcommerce360.com/2018/07/17/5-signs-your-e-commerce-site-redesign-project-should-be-a-progressive-web-app/
The cloud is to innovation what airplanes are to wanderlust: a means of faster and more fruitful accomplishment. There are a number of cloud applications available for driving productivity, from note-taking apps to accounting software, but for businesses looking to drive change, nothing beats online project management software.
https://www.cloudwards.net/best-project-management-software/
Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
https://www.psfk.com/2018/07/adidas-app-integration.html/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
In the modern world, creating a great user experience often drives more circular thinking. With customers wanting more sustainable and convenient products and services, sustainability now drives value.
A fitting example of putting user experience at the heart of circular thinking is the M&S Hubs concept produced by Cranfield University and creative agency Dragon Rouge. The Hubs are local supermarkets fuelled by organic waste.
After a long day at work, the last thing I need is a scramble to find food when I get home. But what if my M&S app could tell me something in my fridge needs to be used before it goes out of date?
https://realbusiness.co.uk/hr-and-management/2018/07/16/user-experience-can-promote-sustainability/
" User Experience certainly seems like one of those “nice to have” things. Who wouldn’t want their users to have a “delightful” time? Who wouldn’t want to be “empathetic” to their needs?
I know you think about your users in the website revision meetings! I’ve listened to you try and put yourself in the customer’s shoes in the feature development discussion!
I also know that you are up to your eyeballs busy every day getting a website up and running and due yesterday that creates value for the company. Value that was created by reaching KPIs such as increased sales and leads, all the while trying to keep costs such as development time down.
That’s why I am here to tell you, if done correctly, that’s exactly what User Experience does."
https://blog.prototypr.io/this-is-what-you-need-to-know-about-user-experience-that-pays-off-bc7cdabb8a0/
