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  1. The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base. Because digital channels have become more and more important to many businesses, with their sales and services often of available online (for example banks, telecommunications companies, utilities etc.) it’s vital that the CX strategy recognises and caters for this too.
    https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
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  2. When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
    https://mopinion.com/what-makes-good-mobile-app-user-experience/
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  3. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing a hold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
    https://mopinion.com/user-experience-ux-tools-tech-companies/
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  4. Have you ever looked at your web statistics and found that your bounce rates are really high but your conversion rates are really low? You know that this isn’t a good sign, but you have no idea why it’s happening or how to fix it. So what now? In this blog, we will take a closer look at some of the best User Experience (UX) tools.
    https://mopinion.com/best-user-experience-ux-tools-overview/
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  5. At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.

    Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
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  6. Whilst you may argue that these describe the same person, they do not. In fact, the difference between understanding these two is essential for creating a superior user experience.
    https://www.econsultancy.com/blog/69897-why-a-superior-user-experience-creates-customers-not-consumers/
    Tags: , by tjeerdtraats (2018-04-04)
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  7. Designing a great user experience for IoT products is easier said than done. Building intuitive user experience for one new app alone is a challenge, whereas IoT systems often consist of a couple of devices, a number of applications and interfaces with diverse functionality, input-output data streams and user rights distribution. Designing user experience for something so complex is an entirely other level of difficulty. Here’s why...
    https://www.iotforall.com/designing-user-experience-iot-products/
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  8. When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.

    UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
    http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
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  9. The end user experience does not have to be compromised as providers work toward strong healthcare data security measures.
    https://healthitsecurity.com/news/creating-strong-healthcare-data-security-positive-user-experience/
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  10. Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
    https://mopinion.com/mopinion-software-lightspeed-app-store/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.