tjeerdtraats: cro*

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  1. Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.

    These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.

    Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
    https://mumbrella.com.au/how-does-conversion-rate-optimisation-work-502075/
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  2. Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any action.

    There’s another way. Taking care of user experience (UX) from the very beginning (even before a website is designed) is a way to avoid those losses.

    Here’s how.
    https://blog.kissmetrics.com/first-step-in-cro/
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