tjeerdtraats: conversion-rate-optimisation*

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  1. Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.

    These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.

    Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
    https://mumbrella.com.au/how-does-conversion-rate-optimisation-work-502075/
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