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  1. In today’s ultra-competitive marketplace, every company whether they realize it or not, is creating multiple digital platforms. Why? Because platforms transcend traditional value chains and enable companies to create new business value. What this really means is companies are moving away from processes to platforms to create competitive advantages. The top 10 Fortune 500 companies are platform companies (Apple, Facebook, Google and Salesforce, for example). Moving forward, companies that master platform thinking and design will be the champions. Such is the power of this new way of thinking that most if not all firms are in the process of assembling and refining. If you and your company are to fully benefit from them, you need to understand why this is happening and how you can take advantage of it.
    https://www.forbes.com/sites/peterbendorsamuel/2019/09/03/why-your-business-needs-to-master-digital-platforms-thinking-and-design/#25841f926a43/
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  2. Cybersecurity professionals are caught between a rock and a hard place, as they are tasked with keeping systems and users secure while not hindering the business in any way. As organizations and consumers do more business online and in the cloud, user experience is becoming a top priority. As the founder and CTO of a compromised credential detection company, I've found that security efforts are often hindered in favor of a positive user experience. In the security world, the "tree-falls-in-the-forest" question is this:

    If a user doesn’t turn on a security feature, does it really matter how much more secure it is?
    https://www.forbes.com/sites/forbestechcouncil/2019/09/17/balancing-user-experience-with-security-overcoming-resistance-to-two-factor-authentication/#772b35ca3b0e/
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  3. During a recent business-related trip to the Caribbean, I had a few thoughts and observations on the state of UX and digital adoption in Latin America and the Caribbean.

    A recent World Bank study stated that Latin American and Caribbean markets have some of the lowest digital technology adoption rates in the world. Nearly 360 million residents in the region don't use digital technologies available to them. I experienced this firsthand recently when consulting one of the leading brands in the region.

    Why is that? According to the World Bank report, the lack of adoption is due to four barriers: irrelevant content, lack of abilities, trust and safety, and low affordability.
    https://www.forbes.com/sites/forbestechcouncil/2019/05/23/how-ux-can-improve-adoption-in-latin-american-and-caribbean-markets/#2e17be3c3785/
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  4. It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard.
    https://mopinion.com/employee-in-the-spotlight-tessa-goudswaard/
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  5. User interface (UI) and user experience (UX) go hand in hand, so much so that they are usually lumped together in a single term. UX depends upon the implementation of responsive and intuitive UI. It's such a crucial part of the design of new technology that newcomers to the field may feel out of their depth when designing UI/UX schemes.

    Implementing proper UI is such a vital part of building new applications that even newcomers will need to get a feel for what works and what doesn't. To help them along their path, 13 members of Forbes Technology Council offer insight into the crucial elements of UI design and how it impacts overall user experience.
    https://www.forbes.com/sites/forbestechcouncil/2019/08/26/13-handy-uiux-tips-for-new-app-designers/#158b737f5bb5/
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  6. User experience (UX) design is an important factor that all businesses must consider when creating a website. Business owner’s goals are usually to increase blog views, generate leads, or sell products, and all three of those components involve UX.

    When you ask the average person what they qualify as UX design, they often go to the physical layout of the website. While physical attributes such as color play a part in UX Design, real user experience translates to more than how it looks — it’s about how it functions. Can users get on your website and find what they are looking for in seconds?

    Business owners tend to get caught up in the big picture and can lose sight of small tweaks that can improve the UX of their website. We are going to look at four tips you can start using today to begin improving the user experience of your audience.
    https://www.business2community.com/customer-experience/4-expert-tips-for-improving-ux-in-2019-02222581/
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  7. Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.

    Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.

    Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”
    https://www.business2community.com/ecommerce/6-ecommerce-ux-best-practices-02231859/
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  8. Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
    https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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  9. Content largely defines the success of your business, so why wouldn’t you make it a priority to have the best website content out there? Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape.
    https://marketplace.mopinion.com/survey-templates/embedded-survey-yes-no-website-content/
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  10. Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
    https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.