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  1. Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
    https://mopinion.com/top-27-content-and-inbound-marketing-tools/
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  2. “We want to give our customers all the tools they need to reach their goals on our online platforms. Be it from tracking their orders to ordering their preferred sneakers, their expectations need to be met online. Therefore we’re focusing heavily on providing self-service and online assistance when and where our customers need it. The customer should have multiple options to find answers to what they’re looking for.”
    https://mopinion.com/customer-success-story-de-bijenkorf/
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  3. Here are 5 lessons for improving UX that brands and marketers can borrow from the UI of popular social networking sites such as Facebook, LinkedIn and Twitter.
    https://www.martechadvisor.com/articles/content-marketing/5-ux-lessons-from-the-ui-of-facebook-twitter-and-linkedin/
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  4. Digital Experiences need to be powered by technology. But what is the right technology for you? How can you prioritize the technology investments for the ultimate customer experience? And what do the new, immersive technologies mean to marketers that want to build 360degree brand experiences? Mark Troester, Vice President of Strategy at Progress, the leading provider of application development and digital experience technologies, tells us more in this edition of MarTech Musings.
    https://www.martechadvisor.com/articles/customer-experience-2/from-digital-experiences-to-adaptive-experiences/
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  5. User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.

    While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
    https://www.entrepreneur.com/article/309161/
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  6. The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.

    Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.

    This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
    https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
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  7. In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.

    However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
    https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
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  8. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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  9. There are many user-generated content features we can design to motivate our users. We can encourage users to share ratings and comments, check in daily to gain or unlock coupon offers, invite friends to gain points and win badges to become the top influencers… These social rewards are virtual accomplishments that make people feel good and help to facilitate a stronger bonding between the user and the app — the more you contribute to the app, the more you’ll be rewarded and recognized by others.
    https://uxdesign.cc/ux-of-word-of-mouth-user-generated-content-in-apps-6ee4ab25cc93/
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  10. UX terms can sound like their own language when you’re new to the field. Whether you’re a UX hopeful or a copywriter, web developer, or designer working with UX professionals, it’s critical to learn how to speak User Experience. In order to get you started, here’s 10 key UX terms and their meanings that will have you talking the talk in no time.
    https://skillcrush.com/2018/08/14/how-to-talk-user-experience-ux-10-key-terms-to-help-you-talk-the-talk/
    Tags: , , , by eringilliam (2018-08-16)
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.