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  1. Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
    https://mopinion.com/free-templates-for-loyalty-surveys/
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  2. 'But the user-experience movement has faltered in the world of healthcare, where physician productivity has been hobbled by poor UX. When you have increasingly burned-out physicians having to spend twice as long at the computer as they do with patients, something has gone horribly awry.

    I spoke with Dr. Christine Sinsky, Vice President of Professional Satisfaction at the American Medical Association, about how to best turn the tide and drive radical productivity for physicians and health systems. She has written about the need to restore the joy of medicine and address physician burn-out, and what I learned from her ties directly back to those Web 2.0 days.'
    https://medcitynews.com/2018/10/a-user-experience-revolution-is-needed-to-achieve-radical-productivity-in-healthcare/
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  3. While the Internet of Things or IoT is touted as the next big thing in the communication technology world and is said to connect over 30 billion devices in next five years and generate revenues in multiple of trillions, industries are not very sure what verticals would drive the initial growth where to put their money in.

    Research firm Gartner came to rescue last week with its top 10 IoT trends predictions that aim at easing out some confusion and offer a bit clarity into the areas that would drive growth in the fields of IoT in the next five years.
    https://www.teleanalysis.com/analysis/top-10-iot-trends-next-5-years-gartner-29173/
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  4. Artificial Intelligence (AI) systems are finding their way into customer service, scientific development and more. Many marketers have been waiting for the option to use AI systems to solve problems in their niche. Many professional marketers are wondering when these systems will be ready.

    Evaluating AI for a complex need in marketing ultimately comes down to examining the challenges that marketers face today. Not every average marketing agency has the budget aside that they can use to develop AI systems or use deep learning algorithms. The problem with most AI systems is that they commonly take a lot of computing power and development before they can get off the ground and produce reliable results.
    https://www.business2community.com/marketing/is-marketing-with-artificial-intelligence-ai-now-a-user-friendly-experience-02137966/
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  5. Rapidly developing smart retail will see three major trends in 2019, including an emphasis on the human side of business, according to CC Liu, secretary general of Asia AIoT Alliance.

    Liu stressed that tech development originates from human nature, with all tech designs aimed at providing consumers with greater convenience. Accordingly designers must grasp users' situations well to provide better services. He continued that Amazon unmanned stores, for instance, allow consumers to take things from the store without having to pay at the counter.

    The second trend is creating more convenient UI (user interface) and more friendly UX (user experience) to facilitate purchases, Liu said, adding that based on consumer psychology, consuming is quite an impulsive behavior and therefore how to shorten the transaction process will be crucial for further upgrades in smart retail operations.

    The third trend is that smart retail will entail AI as the core. Liu said that AI is not almighty but serve as a helper to decision making. AI can be utilized to analyze big data to provide references for managers in handling distribution, pricing, marketing and new product development, while also further predicting market trends and facilitating customized services, according to Liu.
    https://www.digitimes.com/news/a20181112PD214.html/
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  6. In this late times, technology has taken over many aspects of human life, making it way better when appropriately handled. It has changed lives in countless ways and it will continue to do so for a long time, since people from all around the globe have embraced it to help them on solving all sorts of issues from simple to complex in both, professional and private matters. This is the case here, where some simple high-tech tools can deliver a state of well-being in social, sentimental or professional life and be of good help whenever is needed.
    https://mightygadget.co.uk/simple-technology-better-user-experience/
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  7. A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
    https://mopinion.com/360-degree-customer-journey/
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  8. ‘Employees are the backbone of our business’. But do your employees feel invested in the mission of your company? What about future employees? Interestingly enough, while 78% of companies have a documented employment engagement strategy, only 50% measure the success of this strategy. That is why it’s important to measure engagement and continuously ensure your employees (and future employees) are happy and committed. Try one of our free employee engagement survey templates from the Survey Marketplace!
    https://mopinion.com/great-templates-for-employee-engagement-surveys/
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  9. Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback.
    https://mopinion.com/build-up-customer-loyalty-with-online-customer-feedback/
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  10. Gaming is fast picking up as a new (and entirely legitimate) hobby for many people across the globe. Gaming is not only restricted to games designed specifically for PC gaming platforms but also renditions of games (such as popular card and board games) that have existed for centuries. Enthusiasts now play these renditions across the world. Board games like Chess, and card games like Rummy and Teen patti, now have an online presence for their aficionados to challenge one another and play these games. This does present challenges for some games, where people are still a bit hesitant to pick the game online. How can a virtual environment replicate these exacting statistics and ensure that the game is as authentic as the one that’s played in a non-virtual environment? Many people assume that playing games online is not as rewarding an experience as playing with real people. That statement could have been true a decade back, but with the advent of UX design and gamification, there is hardly any difference now while playing any variety of games with people in person or playing these games online! UX Design or User Experience Design is a revolutionary new perspective on how to view products which have a powerful utility and functioning online. UX Design intends to consider a product and its function in its entirety and not on a few constructs. The key thought behind UX Design is:
    http://www.thehansindia.com/posts/index/Tech-News/2018-11-05/What-role-does-UX-design-play-when-it-comes-to-gamification/437654/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.