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  1. Improve customer loyalty. Reduce customer churn. Maximize revenue. These are the top reasons why so many organisations have employed Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% of organisations are using one or more technologies to back their VoC programmes. So why haven’t they all jumped on the bandwagon? Could this perhaps be a matter of not knowing which software to employ? Then we’ve got your covered.
    https://mopinion.com/enterprise-feedback-management-efm-software/
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  2. Mopinion has teamed up with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and various web applications. Thanks to Mopinion webhooks, the integration process is a breeze. Ready to start relaying your feedback data to all your favorite apps in real-time? We’re here to help. Mopinion has created a step by step ‘How to” for integrating your user feedback with Zapier.
    https://mopinion.com/integrate-user-feedback-webhooks-zapier/
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  3. Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactions. This was due in part to the challenges associated with using mobile browsers of the past when it came to complex, multi-step interactions like checking out.
    https://www.mobileappdaily.com/mobile-readiness-key-to-ecommerce-websites/
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  4. Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.

    Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric as many claim to be.

    Why is this? Why are brands struggling to improve the customer-facing parts of their businesses – and what can marketers do to help?
    https://econsultancy.com/what-is-ideal-customer-experience-why-elusive-for-brands/
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  5. With new technologies, you can minimize consumer confusion by designing systems around those who are the least tech-savvy. Then, instead of technology being intimidating or irritating, you'll have world-class solutions that please everyone — from Millennials to Boomers.
    https://thefinancialbrand.com/77723/digital-first-banking-technology-ux-usability/
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  6. User experience, edge computing and AI will continue to dominate as key trends in 2019 as organisations put particular focus on simplifying their enterprise architectures. We will see organisations transform for the everything-as-a-service economy and changing the way they operate. Advances in technology and business demands mean that enterprise technology is unrecognisable from what it just five years ago, with a focus on technologies that can boost people productivity and the ability to serve customers.

    In Australia, a 2017 report by economics and strategy consulting firm AlphaBeta revealed that if the rate of automation is doubled, it will take away on average four hours of work each week from Australian workers over the next 15 years. Additionally, Australia should double its pace of artificial intelligence and robotics automation to reap an AUD$ 2.2 trillion opportunity by 2030, while also urgently preparing to support more than 3 million workers whose jobs may be at risk.
    https://itbrief.com.au/story/key-trends-bolstering-digital-transformation-in-2019/
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  7. The global market has become very competitive and extensively influenced by numerous technical, commercial, and aesthetic factors. Every business activity, digital processes, and marketing strategies from the creation of a website to the online purchase of a product has become granularly sophisticated as well as powered by the use of modern technologies.
    https://www.technotification.com/2019/01/difference-between-ui-and-ux.html/
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  8. While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
    http://mentalfloss.com/article/560531/secrets-user-experience-designers/
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  9. When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
    https://mopinion.com/what-makes-a-good-user-experience-for-my-mobile-app/
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  10. UX design has become ubiquitous today – product interfaces, onboarding processes and content presentation on varied digital platforms depend upon it. With technology advancing rapidly and evolving, it has become mandatory for industry players to constantly adapt to new design strategies. One would do well to analyse these emerging trends with less than a month remaining to plan strategies for the next year. Here are some UX design trends I would watch out for in 2019:
    https://www.entrepreneur.com/article/325832/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.