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  1. If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: a deeper understanding of the software’s user experience (e.g. navigation and design), a clear explanation of all the benefits the software provides and most importantly, give you the opportunity to ask any questions you might have about the software.
    https://mopinion.com/key-questions-to-ask-in-an-online-feedback-software-demo/
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  2. Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
    So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look.
    https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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  3. Good news project management junkies! The Mopinion webhook feature now enables you to integrate Mopinion with all of your favorite Rocket.Chat channels. Rocket.Chat is an open source chat software that enables teams to communicate and collaborate by way of file sharing, real-time chat and audio/video conferencing.
    https://mopinion.com/mopinion-integrates-with-chat-software-solution-rocket-chat/
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  4. "My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even though we’re in the early stages, I continue to be reminded of how similar this process is to a website redesign. Here are four tips I can offer from my own home renovation experience that you can apply to your next website construction project."
    https://www.business2community.com/web-design/how-to-make-your-web-redesign-successful-from-a-creative-perspective-02148695/
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  5. Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is essential for moving the needle in the right direction, search compliance and accessibility to your optimised content is only one part of the puzzle.

    All too often brands and businesses only focus on SEO and are often left surprised when their newly acquired stack of anonymous web traffic doesn’t deliver the conversion uplift they were hoping for.

    This is why to really supercharge your Digital Strategy you’re going to need to combine the Holy Trinity of Search Engine Optimisation (SEO), User Experience (UX) and Conversion Rate Optimisation (CRO) to really rack-up the results.
    http://www.fourthsource.com/search-marketing/seo/the-holy-trinity-of-digital-success-seo-ux-and-cro-23416/
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  6. Each week, I curate the best UX articles, design tools, and resources on my newsletter, UX Design Weekly. I went back and looked at the stats from the past year to find the best of the best. Here are the top links designers were reading and sharing in 2018.
    https://medium.com/@kennycheny/the-best-user-experience-design-links-of-2018-3e2ed9dd9502/
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  7. And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role. Here’s our top 10 Hottest Blog Posts of 2018...
    https://mopinion.com/top-10-most-popular-mopinion-blog-posts-of-2018/
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  8. Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
    https://mopinion.com/introducing-the-mopinion-survey-marketplace/
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  9. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
    https://mopinion.com/5-kinds-of-ux-tools-for-tech-companies/
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  10. User expectations have soared in the app-driven economy. People tend to compare companies less against competitors than against their own notion of an ideal experience. Companies no longer have the luxury to turn a blind eye to any disconnect between how their products act and what users really want. They must deliver a delightful, problem-free experience or users will find it somewhere else in the growing digital universe.

    As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.
    http://customerthink.com/a-company-wide-customer-first-obsession-a-must-have-not-an-option/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.