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  1. Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms (or DMPs) come in handy.
    https://mopinion.com/top-10-data-management-platforms-dmp/
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  2. What is User Experience Design? Learn more here about Defined Stakeholders and Activities involved in each stage.
    https://uxplanet.org/user-experience-design-process-d91df1a45916/
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  3. According to GSMA Intelligence report, in the year 2017, the number of people connected to mobile phone services surpassed 5 billion globally. Interestingly, a significant percentage of mobile owners are using their mobile phones to search, shop, or browse the internet. Website owners need to optimize their sites for the best mobile user experience. Here are four ways you can optimize your user’s mobile experience.
    https://neurogadget.net/2018/09/11/4-tips-to-optimize-your-users-mobile-experience/56879/
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  4. Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But what makes a good user experience? Most importantly, how do you know that the investment you are making in your digital properties demonstrates a return on investment for your business?
    https://rbj.net/welcome-ad/?retUrl=/2018/09/11/measuring-the-user-experience-doesnt-start-with-metrics/
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  5. When you hear the terms Web Content Management System or CMS, what do you think about? To be honest, I think about updating content on our website. However, these systems enable us to do so much more than just updating content. They make updating content so easy that we can turn our focus on the experience we are providing our customers.

    While we may not all be experts in user experience, we can impact the user experience quite a lot, through content such as calls to action, imagery and relevant, engaging messaging and resources.
    https://www.progress.com/blogs/using-a-cms-to-design-the-right-content-user-experience/
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  6. Death is an inevitable thing for every human being. We all die someday as everything fades away into the dust with time. The UX design was a hot topic 4 years ago when I was working as a frontend engineer for a reputed company at that time. I was really interested to know this wonderful subject. As the time pass by I wanted to become a UX designer because I fell in love with the subject called User Experience. After nearly 4 successful years as a UX designer, I had one single question. “Are we doing the right thing?” After becoming a big fan of the Medium I build a habit of reading every article which was written about User Experience. It made me very happy because I felt like I am not alone in this world. Many writers talk about User Experience design but most of the things I have seen has been already found by someone else. User Experience has stopped evolving to its full potential. We swim in a swimming pool with water pored many years back. Now you might be wondering “What the hell are you talking about?” Before User Experience designers there were interaction designers who worked on creating better interactions and “responsive websites”. We always adopt new things as designers while some titles fade away.
    https://uxplanet.org/the-ux-is-dying-94d5ef6b7256/
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  7. In this white paper, Mopinion talks about the criticality of offering a personalised journey to online customers, how customer profiles are driven by digital feedback, as well as how to collect, analyse and report on both feedback data and customer data (with lots of practical tips).
    https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
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  8. For almost a decade, we’ve talked about wanting to modernize enterprise software user interfaces (UI) to match consumer software, but we’ve gone about it the wrong way. The modernization of UI was proposed as a solution to meet the increased expectations that enterprise software should be as simple to use and nice to navigate as the applications we use at home from any device. But investing in software UI that merely looks beautiful is a waste of time and resources.
    https://diginomica.com/2018/09/05/software-will-never-be-beautiful-its-the-experience-that-counts/
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  9. Whether we are ready of not, the age of Machines is already underway. The rise of Artificial intelligence (AI) is empowering machines to work and react the way humans do. As disruptive technologies infiltrate our lives, affecting everything from how we live, work and entertain ourselves, more and more researchers say that this is just the beginning – we haven’t seen anything yet. According to a recent report by McKinsey, for example, advances in robotics, AI, and machine learning herald a new era of breakthrough innovation and opportunity.

    Artificial Intelligence is the most talked about technology of our time, and for good reason. AI facilitates machine intelligence, increases efficiency, simplifies routine tasks and makes it easier for humans to focus on the intellectual aspects of a given process.
    http://www.cxotoday.com/story/humanizing-user-experience-through-ai/
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  10. Your site can always have a better user experience. It’s obvious that the users of your website are the most important audience online, but when do you know if you should improve, and what are some quick improvements that you can make?

    Your site can always offer a better user experience. It’s better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

    Ideally you should care about your user experience all the time. However, there are certain times that it is especially necessary to pay attention to your user’s onsite behavior and experience. When you start to see user attrition in certain areas of your site, a high bounce rate, or overall traffic loss, it’s time to get to work and start breaking down reasons that people are fleeing from your site.
    http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Improve-Your-Site-UX-With-These-Tips-127053.htm/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.