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  1. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.

    The thing is…most feedback tools don’t exactly facilitate the deployment of different feedback buttons with specific forms – at least not without you having to implement multiple scripts.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  2. THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.

    However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.

    Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
    https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
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  3. While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
    https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
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  4. For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.

    Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.

    In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
    https://wwd.com/business-news/technology/visual-search-1202880164/v/
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  5. For the past few months, I’ve contributed to ChRIS (Childrens’ Research Integration Service) as a user experience (UX) designer.ChRIS is a cloud-based, open source framework for processing medical imaging data; it was originally conceived by a team at Boston Children’s Hospital and successfully executed with help from the Mass Open Cloud (MOC) and Red Hat.

    Working on the ChRIS project is fulfilling in a direct way; it applies open source technology and principles to improve patient care. Doctors shouldn’t have to be computer scientists to be able to use the best innovations in medical image processing technology to improve their patients’ outcomes.

    Enabling doctors to make use of leading-edge, yet frustratingly esoteric, software to improve patient care is an example of the larger challenge of UX in open source. Open source software is ubiquitous: it’s running and improving systems and services around the world, and sadly has a well-earned reputation for terrible UX. Technology’s core functionality is not enough: a great UX is necessary to unlock its full potential!
    https://www.redhat.com/en/blog/designing-better-user-experience-open-source-software/
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  6. Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
    https://mopinion.com/customer-feedback-artificial-intelligence-ai/
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  7. The Harvard Business Review has stated that “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”

    When I think about what it means to have a customer-first culture, three words come to mind: walk the talk. We do this by delivering value and showing appreciation to our customers.

    Many would say customer relationships are built on trust, and I agree. Customer advocates are exceptionally good at building trust and loyalty. Having a customer-first mindset is the key to customer advocacy.
    https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/15/four-personas-for-cultivating-customer-advocates/
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  8. User interface (UI) design in enterprise software has been a topic of conversation for many years. UIs try to contribute to a great user experience; a good UI ensures the smooth completion of a task and makes the software user experience enjoyable.

    The interface we see on our smartphones every day has been many years and many iterations in the making, designed to provide a simpler way to navigate the system and maintain a seamless flow of work productivity.

    In today’s digital era, we’re seeing a big change of focus from UI to modern user experiences (UX) such as conversational UX and purpose-built UX where the user experience is all about the optimal way to arrive at an outcome. Here’s why UX will trump UI for enterprise software users in the future:
    https://bizedge.co.nz/story/invest-in-enterprise-software-ux-watch-your-people-grow/
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  9. The checkout page is one of the most important pages on any retailer’s eCommerce site. It’s the final hoop visitors have to go through in order to make a purchase. You can make this an easy or difficult process depending on your user experience. For instance, if your checkout process is time-consuming because your forms are too long, this can create enough friction that can push visitors away.

    On the other hand, if your checkout process is seamless and fast, this can increase the chances of closing the sale and at the same time motivate the customer to come back for a repeated purchase. Think about Amazon’s checkout process. It’s so fast that it encourages consumers to keep coming back to the platform to order more products. If their user experience was not up to par, they would get less repeat orders, even while offering better prices than other websites. Remember that time is money, so anything that you can do to speed up your checkout process will be greatly appreciated by your customers.
    https://www.business2community.com/ecommerce/how-to-use-ux-design-to-optimize-your-checkout-page-02128427/
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  10. Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t always a straightforward process. Some teams require a little extra guidance in constructing these surveys. That is why we’ve created this clear cut overview of the best website intercept survey templates to help get you started.
    https://mopinion.com/the-best-website-intercept-survey-templates/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.