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  1. For a few years now, there have been rumblings that virtual assistants might actually start talking to one other. And in a pretty hilarious feat, people have figured out how to literally get Alexa, Siri and Google Assistant to chatter together in an endless loop. While this was entertaining, it’s the real-life partnership that Amazon and Microsoft have formed to have their virtual assistants truly talk to each other that is worth paying attention to.

    Both companies are enabling Microsoft’s business and productivity-focused Cortana to engage with Amazon's consumer- and ecommerce-focused Alexa. A command of “Cortana, open Alexa” will enable Microsoft users to do things such as control smart devices in their homes, or access any of the other third-party skills available on Alexa such as making a payment on a credit card, ordering a pizza or even turning their Anova Precision Cooker up a few degrees.
    https://www.entrepreneur.com/article/330337/
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  2. Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.

    In addition, another study found that upwards of 40% of consumers will stop interactive with a website if the design is unattractive or poor.

    However, due in part to ever-evolving technology, consumers' user experience expectations are always shifting.
    https://www.benzinga.com/pressreleases/19/03/p13357641/the-3-best-ux-design-trends-of-2019-plus-the-top-26-user-experience-de/
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  3. The last two years have seen varied quality in the digital experiences offered by traditional incumbent mortgage brokers and the new breed of digital-first challengers. Leaving aside for now the wider questions around robo- and AI-driven advice, these new challengers have generally made it easier for user to input and source information in clean user experiences.

    The question of why so many incumbent brokers are falling behind, and how they can catch up without having a deep budget is a compelling one.

    A common theme when speaking with challenger companies is how they have fully embraced modern user experience design processes. These are new ways of working that any organisation can adopt with little financial cost if an agile mindset is embraced.
    https://www.mortgagestrategy.co.uk/comment-auditing-your-digital-user-experience/
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  4. Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one?

    That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it.

    This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more.

    Think of it this way – you website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite.
    https://www.business2community.com/web-design/6-tips-that-can-drastically-improve-your-websites-user-experience-02179720/
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  5. User journey and customer journey are the buzzwords in the IT industry, given the need for redesigning applications for a better user/customer experience. When it comes to selecting or prioritizing software applications for redesigning, from amongst multiple applications that provide similar critical business functionalities, user experience is often the deciding parameter. Most organizations are trying to redesign user experience and end-customer experience of their existing IT applications. In the last two decades, many financial institutions have also revamped and reinvented their existing software applications to meet enhanced business processes, but sadly, little attention is given to improve customer or user experience. The software industry was weighed in more on delivering functional competence than on executing design principles.
    https://www.finextra.com/blogposting/16822/redesigning-user-and-customer-interfaces-for-seamless-digital-experience-and-journey/
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  6. When you compare the user experience of insurance to that of retail, insurance is miles behind. Nick Mercer, UK sales manager at Loqate outlines what the industry needs to do to master the user’s experience

    If you are interested in being granted a licence to reproduce our content, please contact Hayley Charlick on +44 (0)20 7618 3498 or at subscriptions@insurancetimes.co.uk.
    https://www.insurancetimes.co.uk/corporate-insight/expert-view-insurance-ux-why-insurance-companies-need-to-improve-user-experience-asap/1429827.article/
    Tags: , , , by eringilliam (2019-03-20)
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  7. Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.

    This is not as contradictory as it seems if you look at the end-to-end customer journey.
    https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
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  8. Why should CMOs care about Voice of the Customer (VoC) strategies? Paul Hagen, senior principal of customer experience and innovation at West Monroe Partners, said because VoC strategies influence budget, company health and how CMOs think about their jobs.

    “In a world where many firms have shifted to more subscription-based, digitally connected products or service models, post-acquisition renewals eventually comprise the biggest part of revenues,” he said. “Firms and CMOs that focus on customer experience and customer success, such as by monitoring VoC and helping orchestrate improvements post-sale, end up winning."
    https://www.cmswire.com/customer-experience/8-cmos-discuss-what-voice-of-the-customer-means-to-them/
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  9. Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.

    Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
    https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
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  10. Our world has never been more digitally connected, and as a result, there’s never been a higher demand for effective UI design.

    Like other types of graphic design, it takes a good eye to create something extraordinary. While you may not be aiming for an award-winning masterpiece, there is value in learning how to create functional UI design.

    The “UI” in UI design stands for user interface. Now, some people may be thinking to themselves: what is an interface? In computing, an interface is simply the space where humans and computers interact. When an interface is designed with the user in mind, both the consumer and business mutually benefit.
    https://learn.g2crowd.com/ui-design/
    Tags: , , , , by eringilliam (2019-03-12)
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.