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  1. Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
    https://econsultancy.com/seven-excellent-examples-of-ecommerce-checkout-best-practice/
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  2. The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
    https://econsultancy.com/how-the-growing-threat-of-digital-protectionism-could-affect-marketers/
    Tags: , , , by tjeerdtraats (2020-07-13)
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  3. Welcome to the July edition of Mopinion’s Employee in the Spotlight! This blog series gives readers an inside look at who we are and how our employees contribute to our company culture. Last month we shined the light on our brand new Customer Success Manager Saskia Clappers. Fairly new to the team, she had a lot of interesting insights and things to share about her experience thus far at Mopinion. So this month, we’ve decided to hop on over to another department and highlight a special member from our Sales team, Kevin Drinkwaard. Here’s his story…
    https://mopinion.com/employee-in-the-spotlight-kevin-drinkwaard/
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  4. While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
    https://mopinion.com/website-personalisation-tools-that-increase-conversion/
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  5. We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
    https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
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  6. At Mopinion, we are committed to providing our customers with the data and security assurance they need to be confident in doing business with us. Obtaining compliance with the ISO 27001 standard perfectly validates this commitment to our customers, while simultaneously providing transparency around data security processes. That is why we are pleased to share that on June 18th 2020, Mopinion was awarded ISO 27001:2017 certification.
    https://mopinion.com/mopinion-iso-27001-certification/
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  7. Having been thrust into a remote working environment, members of the global workforce have quickly learned to rely on video conferencing software. In fact, from the outset of the pandemic, video conferencing software downloads were surging, with enterprise-focused mobile app downloads hitting 62 million. This was reported by App Annie during the week of March 14-21, 2020 – the highest number ever seen.
    https://mopinion.com/best-video-conferencing-software-for-remote-workers/
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  8. If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated.
    https://mopinion.com/email-marketing-best-practices-for-2020/
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  9. Last year, we asked Spokeo – an online people intelligence service – to share their experience with implementing a new and improved Voice of Customer (VoC) program. Customer Experience Manager Brady Gillerlain took the reins and walked us through their decision making process as well as initial plans for using Mopinion’s all-in-one feedback analytics software to gain a deeper understanding of their customers and better define customer success. Their plans were inspiring, but where did they end up?
    https://mopinion.com/customer-story-spokeo-voc-program/
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  10. As a result of the current crisis, the last few months have brought major change to the way many companies operate. Most – if not all – employees were urged to work at home full time, which completely threw a wrench into their routines and communications, especially with other team members. Meanwhile many companies fared well despite the new circumstances. Their secret? Team Chat Tools. Thanks to team chat tools, time and distance no longer play a role. Teams can easily communicate with fellow team members in real-time, wherever and whenever.
    https://mopinion.com/best-team-chat-tools-for-remote-work/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.