tjeerdtraats: ecommerce*

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  1. While most shopping sites today use responsive design, Google, Apple, Microsoft, Samsung, and others are advancing modern web technologies that are part of the Progressive Web App movement. PWAs unite the universal customer reach of the web with the engaging experience of a mobile app.
    https://www.digitalcommerce360.com/2018/07/17/5-signs-your-e-commerce-site-redesign-project-should-be-a-progressive-web-app/
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  2. The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience.
    https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
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  3. Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
    https://mopinion.com/mopinion-software-lightspeed-app-store/
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  4. CyberMiles (CoinMarketCap: CMT*), a new public blockchain protocol designed and optimized for e-commerce applications, has announced the release of 'Travis,' its first TestNet. CyberMiles, which aims to empower the decentralization of online marketplaces and, in turn, democratize e-commerce, has been building out its blockchain network since concluding a successful token offering that raised $30 million (USD) from contributors in more than 110 countries.
    https://globenewswire.com/news-release/2018/03/30/1455984/0/en/CyberMiles-Releases-TestNet-of-Blockchain-Platform-for-E-Commerce.html/
    Tags: , , by tjeerdtraats (2018-03-30)
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  5. We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
    https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
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  6. The payments business has undergone a massive revolution. While online shopping technology has surged forward with better shopping cart systems, AI-assisted tools to help you find what you're looking for - even when you don't know what you want, and greatly improved user interfaces, payments have languished. Andy Barker, the head of payments at online commerce shopping provider Magento, and I spoke about this at the recent MagentoLive event.
    https://www.lifehacker.com.au/2018/03/payments-are-slowly-catching-up-with-online-commerce-systems/
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  7. E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.

    But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.
    https://searchengineland.com/6-smart-e-commerce-lessons-to-boost-local-business-292853/
    Tags: , , by tjeerdtraats (2018-02-27)
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  8. We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
    https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
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  9. Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.

    In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.

    Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
    http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
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  10. Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for shopping cart abandonment are out of your control, improving the user experience of your online store will get more customers pass the checkout.
    https://www.webpronews.com/simple-ux-tips-keep-ecommerce-store-losing-money/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.