Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.
In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.
Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for shopping cart abandonment are out of your control, improving the user experience of your online store will get more customers pass the checkout.
https://www.webpronews.com/simple-ux-tips-keep-ecommerce-store-losing-money/
The internet has clearly done wonders for retailers and businesses that sell physical products. Ecommerce is exploding and the evolution of various platforms makes it possible for even the smallest of companies to create their own global supply chains with very little upfront investment or cost. But don’t forget about service-based businesses – such as beauty salons, yoga studios, gyms, chiropractors, and massage centers. These types of businesses have benefited tremendously as well.
https://theamericangenius.com/tech-news/offer-customers-frictionless-online-experience/
The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out this infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out!
https://mopinion.com/a-closer-look-at-holiday-feedback-volumes/
Who said the listicle was dead?
To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.
Most of the features help to usher the user along towards finding the right product and then purchasing it.
https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/
What man wouldn’t want to wear a pink bunny onesie?
You know! The kind 9-year-old Ralphie got from his aunt in ‘A Christmas Story,’ and then — mortified — had to don for the family.
Kohl’s sells them in its men’s section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials.
Making shopping fun and an experience instead of a chore is part of brick-and-mortar retail’s answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
http://thecourier.com/breaking-news/2017/11/21/stores-adapt-to-online-shopping-challenge/
There is tension in every sector of ecommerce between the friction-free, one-click-style purchase experience and the important requirements of fraud prevention. This is particularly exacerbated in the travel industry.
https://www.tnooz.com/article/the-tension-between-fraud-prevention-and-user-experience-in-the-travel-industry/
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