I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.
I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
How budget airlines could be more attractive than their ticket prices.
So i’m on another flight. Not a particularly long one — Stansted to Stuttgart. Pretty simple. One hour twenty. Plenty of insights into in-flight experiences though. Eurowings is rich with points of experience (good & bad) and I’ve been getting more curious about it each flight. Eurowings, otherwise known as Germanwings is a budget airline, the airline of choice for a student like me living abroad. The flights are usually well managed, friendly and really surprising in the way you are treated. It’s sometimes a little weird though…
https://uxplanet.org/simple-in-flight-user-experience-suggestions-43e672f6b6f4/
easyJet and Travelport Digital were recognized for the user-focused digital experience they deliver at two leading industry awards in the UK. The double success saw the industry-leading easyJet mobile app, developed in partnership with Travelport Digital, awarded Best Transaction Experience at the User Experience UK Awards and Gold Winner, Digital – Travel Tech, at the driven x design, London Design Awards.
https://www.incentivetravel.co.uk/news/awards/42741-easyjet-and-travelport-digital-jet-off-with-two-design-experience-wins-for-its-industry-leading-mobile-app/
There is tension in every sector of ecommerce between the friction-free, one-click-style purchase experience and the important requirements of fraud prevention. This is particularly exacerbated in the travel industry.
https://www.tnooz.com/article/the-tension-between-fraud-prevention-and-user-experience-in-the-travel-industry/
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