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  1. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing a hold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
    https://mopinion.com/user-experience-ux-tools-tech-companies/
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  2. At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.

    Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
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  3. When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.

    UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
    http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
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  4. When a small-to-mid-sized business first implements a new technology, it’s often only one person inside the company who owns the entire product. In the early ’90s when the web was in its infancy, my role included everything from copywriting to graphic design, coding, and basically everything that was needed to create a website. There wasn’t nearly the same focus or variety of roles working on the web as exists today, so I was the only one who knew how to do it.
    https://venturebeat.com/2018/03/21/conversational-commerce-is-no-longer-a-one-person-show/
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  5. In practice, functional design always defeats aesthetic design. A web resource with good UX and bad visual design always surpasses, from the marketing point of view, a digital product with a magnificent “look and feel”, but which “rewards” the user with a negative interactive experience.
    http://fortuneherald.com/business/visual-design-important-part-user-experience/
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  6. There’s no getting around it—flight delays are a pain. You’ve made plans wherever you’re going, or you’ve got a meeting two hours after you land, but no matter how you slice it, you won’t get there on time. It’s frustrating for everyone involved, just the sort of thing you didn’t need on your already-stressful trip.
    https://www.forbes.com/sites/bishopjordan/2018/03/20/how-to-predict-flight-delays-using-google-flights/#16829b1241c2/
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  7. One word summarizes the challenge of securing the Internet of Things (IoT): scale.

    It’s actually a two-fold challenge. The first issue is the sheer number of IoT devices connected to the internet -- a total that continues to grow every year. Gartner estimates that number will reach 26 billion by 2020. Secondly, how can device manufacturers and security providers possibly scale the process of identifying and authenticating each and every one of those devices?
    https://www.forbes.com/sites/forbestechcouncil/2018/03/20/securing-the-internet-of-things-a-two-fold-challenge/#5511a9de22a9/
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  8. There’s a new $25-per-month price point to sign up as a Salesforce user today as Salesforce Essentials goes live in 18 languages. This new entry-level offering for small business customers marks a return to Salesforce’s original mantra of serving every size of customer from a single platform, and company veteran Mike Rosenbaum, Executive Vice-President of CRM Applications, is mighty pleased about it..
    https://diginomica.com/2018/03/13/crm-chief-mike-rosenbaum-salesforce-essentials-smbs/
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  9. Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
    https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
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  10. Hiring enough software engineers, DevOps managers, cloud computing specialists and other roles required to facilitate IT transformations remain tall tasks for CIOs. But the talent crunch isn't limited to those with coding skills and algorithmic thinking: Enterprises are also struggling to hire staff with soft skills who can help shape the user experience around digital services.
    http://www.cio.in/feature/8-essential-roles-successful-digital-transformation/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.