Tags: technology*

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  1. Consumers today have the power to book a room across the country, hail a ride to anywhere they want to go, or order nearly any product or service to be delivered to their doorstep – and all of this can be accomplished with just a couple of taps on a smartphone or tablet. In this digitally optimized environment, there’s no longer any room for credit unions to serve up suboptimal user experience via the digital channels offered to members.

    That’s because now, and most certainly into the future, digital is the branch. A superior member experience means a superior digital experience – there’s no getting around it. In fact, an online survey facilitated by The Harris Poll on behalf of D3 Banking Technology found that 32 percent of those who have used digital banking in the past 12 months would be willing to leave their current banking relationship for one with an easier digital experience. When credit unions leverage legacy, siloed technology – which many still do – they often can’t provide the features, functionality and user interface that members today expect.
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  2. Virtual reality has skyrocketed in popularity in just a few short years. Ten years ago, VR tech simply wasn’t there, and if it was, the hardware was prohibitively expensive.

    Now, your smartphone can act as a VR headset. With Google Cardboard, a smartphone with VR capabilities, and a 3D printer, you can gain access to VR tech for almost no cost whatsoever.
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  3. As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.

    In reviewing several recently announced banking and fintech partnerships, it becomes clear that addressing the consumer experience is a core motivating factor. Certainly the strategic rationale for collaboration is much broader: financial institutions pursuing revenue synergies, market expansion, or even access to innovation from partnerships. However, in today’s digital-first world, user experience is increasingly guiding collaboration decisions as much as individual product, market, or growth considerations.
    Tags: , , , by eringilliam (2018-05-22)
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  4. There’s a generation of professionals who are more accustomed to texting than talking—and work itself has changed along with them. Technology has made remote and flexible office structures a possibility, but often at the expense of the social element that has existed around the office water cooler. Most of the time, none of that is regained in enterprise UX.

    Christina Janzer, head of research at Slack, leads a team devoted to solving this problem. The messaging platform has become wildly popular for its innovative approach to enterprise tools: simply making them friendly and fun. Christina will deliver a keynote at our CXI 2018 conference on May 18 in New York City. Ahead of the event, spoke to PSFK founder and editor-in-chief Piers Fawkes about designing user experiences, and why it’s so important to understand the root of people’s needs—beyond what they’re telling you they want from a product.
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  5. Yeah, IoT is reaching out to every tech horizon, promising a smart, internet-connected network of devices that vigorously collect user data and ‘intelligently’ acts upon it. Startups to enterprises are investing big in IoT applications and products to get a piece of the profit. Why? Because, the IoT market is expected to touch a gigantic worth of $267 billion by 2020, comprising 25 billion devices. Can we just a take a moment to realize how big the network is going to be?

    Call it a technology, network or a platform, it is letting people control and manage operations at their fingertips. So, before we move any further…Let’s Us First Decode The Fuss About IoT – The Internet Of Things And Its Status
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  6. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing a hold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
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  7. Whether you own and operate a brochure site, an eCommerce store or a SaaS platform, either indirectly or directly you’re going to be receiving customer feedback on a daily basis. It’s whether you choose to ignore it that will set you apart from the crowd.

    Some of the feedback you receive will be online, others you may receive face-to-face, and some you may not see at all without implementing clever technologies within your business to seek it out. Whatever the case, customer feedback, whether it’s negative or positive is everywhere.

    In this article, we’ll look at how you can not only identify what’s being said about your business online but how you can face up to that feedback if it’s negative and can begin to shape the tone of the conversation when it comes to you and your brand.
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  8. At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.

    Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
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  9. When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.

    UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
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  10. When a small-to-mid-sized business first implements a new technology, it’s often only one person inside the company who owns the entire product. In the early ’90s when the web was in its infancy, my role included everything from copywriting to graphic design, coding, and basically everything that was needed to create a website. There wasn’t nearly the same focus or variety of roles working on the web as exists today, so I was the only one who knew how to do it.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.