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  1. The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.

    It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.

    The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
    https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
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  2. It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.

    Mobile users are no longer considered as rushing and ‘on the go’; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
    https://www.thedrum.com/opinion/2019/04/02/five-ways-create-great-mobile-user-experience/
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  3. There’s always the small matter of identifying which fertile areas of work will yield the most gains. This article will explain which 20% of UX design most often delivers the largest ROI.
    https://www.business2community.com/customer-experience/3-areas-to-optimize-your-ux-design-and-get-more-roi-02184560/
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  4. Smartphones are getting bigger and better.

    The mobile industry is one of the most innovative in the world, continually addressing user experience concerns and bringing fresh, new design and user interface ideas in the most industrious, ingenious, and well-funded ways.
    https://learn.g2crowd.com/mobile-ux-design/
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  5. If you’re a business technology user, you may have noticed a recent trend in Software-as-a-Service (SaaS) products: Many of them are becoming integrated platforms to interact with other business needs.

    For as long as there’s been business technology, buyers have been forced to take a “best of breed” approach, selecting a number of specialized products to address different needs. SaaS products have been no different. They have traditionally offered specific solutions for specific use cases. But today, you’re seeing these types of products expand their value by offering integrations, cooperative development, and new areas of application. The idea is to help the customer by consolidating multiple buying decisions and oversight of these business tools down to one choice: the SaaS platform.
    https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/03/29/is-2019-the-year-to-create-an-saas-platform/
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  6. User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.

    According to this study, over the next five years the User Experience (UX) market will register a 18.0% CAGR in terms of revenue, the global market size will reach US$ 300 million by 2024, from US$ 130 million in 2019. In particular, this report presents the global revenue market share of key companies in User Experience (UX) business, shared in Chapter 3.
    https://marketresearchupdates.com/2019/03/27/user-experience-ux-market-overview-key-futuristic-trends-opportunities-2024/
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  7. Enterprises are inundated with information about IoT platforms’ features and capabilities. But to find a long-lived IoT platform that minimizes ongoing development costs, enterprises must focus on exceptional user experience (UX) for 5 types of IoT platform users.

    Marketing and sales literature from IoT platform vendors is filled with information about IoT platform features. And no doubt, enterprises choosing to buy IoT platform services need to understand the actual capabilities of IoT platforms – preferably by testing a variety of IoT platforms – before making a purchase decision.
    https://www.networkworld.com/article/3384738/identifying-exceptional-user-experience-ux-in-iot-platforms.html/
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  8. For a few years now, there have been rumblings that virtual assistants might actually start talking to one other. And in a pretty hilarious feat, people have figured out how to literally get Alexa, Siri and Google Assistant to chatter together in an endless loop. While this was entertaining, it’s the real-life partnership that Amazon and Microsoft have formed to have their virtual assistants truly talk to each other that is worth paying attention to.

    Both companies are enabling Microsoft’s business and productivity-focused Cortana to engage with Amazon's consumer- and ecommerce-focused Alexa. A command of “Cortana, open Alexa” will enable Microsoft users to do things such as control smart devices in their homes, or access any of the other third-party skills available on Alexa such as making a payment on a credit card, ordering a pizza or even turning their Anova Precision Cooker up a few degrees.
    https://www.entrepreneur.com/article/330337/
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  9. Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.

    In addition, another study found that upwards of 40% of consumers will stop interactive with a website if the design is unattractive or poor.

    However, due in part to ever-evolving technology, consumers' user experience expectations are always shifting.
    https://www.benzinga.com/pressreleases/19/03/p13357641/the-3-best-ux-design-trends-of-2019-plus-the-top-26-user-experience-de/
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  10. The last two years have seen varied quality in the digital experiences offered by traditional incumbent mortgage brokers and the new breed of digital-first challengers. Leaving aside for now the wider questions around robo- and AI-driven advice, these new challengers have generally made it easier for user to input and source information in clean user experiences.

    The question of why so many incumbent brokers are falling behind, and how they can catch up without having a deep budget is a compelling one.

    A common theme when speaking with challenger companies is how they have fully embraced modern user experience design processes. These are new ways of working that any organisation can adopt with little financial cost if an agile mindset is embraced.
    https://www.mortgagestrategy.co.uk/comment-auditing-your-digital-user-experience/
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