Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are looking at a website, wondering if they should buy a product or not. They are instinctively trying to establish a connection with the brand and, depending on what they see, they will either complete the purchase or not.
https://mopinion.com/guide-to-psychology-principles-in-ux-design/
One of the key drivers of the AI (Artificial Intelligence) revolution is open source software. With languages like Python and platforms such as TensorFlow, anybody can create sophisticated models.
Yet this does not mean the applications will be useful. They may wind up doing more harm than good, as we’ve seen with cases involving bias.
But there is something else that often gets overlooked: The user experience. After all, despite the availability of powerful tools and access to cloud-based systems, the fact remains that it is usually data scientists that create the applications, who may not be adept at developing intuitive interfaces. But more and more, it’s non-technical people that are using the technology to achieve tangible business objectives.
https://www.forbes.com/sites/tomtaulli/2019/04/27/artificial-intelligence-ai-what-about-the-user-experience/#75f7d10e16fe/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.
It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.
The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.
Mobile users are no longer considered as rushing and ‘on the go’; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
https://www.thedrum.com/opinion/2019/04/02/five-ways-create-great-mobile-user-experience/
There’s always the small matter of identifying which fertile areas of work will yield the most gains. This article will explain which 20% of UX design most often delivers the largest ROI.
https://www.business2community.com/customer-experience/3-areas-to-optimize-your-ux-design-and-get-more-roi-02184560/
Smartphones are getting bigger and better.
The mobile industry is one of the most innovative in the world, continually addressing user experience concerns and bringing fresh, new design and user interface ideas in the most industrious, ingenious, and well-funded ways.
https://learn.g2crowd.com/mobile-ux-design/
If you’re a business technology user, you may have noticed a recent trend in Software-as-a-Service (SaaS) products: Many of them are becoming integrated platforms to interact with other business needs.
For as long as there’s been business technology, buyers have been forced to take a “best of breed” approach, selecting a number of specialized products to address different needs. SaaS products have been no different. They have traditionally offered specific solutions for specific use cases. But today, you’re seeing these types of products expand their value by offering integrations, cooperative development, and new areas of application. The idea is to help the customer by consolidating multiple buying decisions and oversight of these business tools down to one choice: the SaaS platform.
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/03/29/is-2019-the-year-to-create-an-saas-platform/
User Experience (UX) research is the process of discovering the behaviors, motivations and needs of your customers through observation, task analysis, and other types of user feedback.
According to this study, over the next five years the User Experience (UX) market will register a 18.0% CAGR in terms of revenue, the global market size will reach US$ 300 million by 2024, from US$ 130 million in 2019. In particular, this report presents the global revenue market share of key companies in User Experience (UX) business, shared in Chapter 3.
https://marketresearchupdates.com/2019/03/27/user-experience-ux-market-overview-key-futuristic-trends-opportunities-2024/
Enterprises are inundated with information about IoT platforms’ features and capabilities. But to find a long-lived IoT platform that minimizes ongoing development costs, enterprises must focus on exceptional user experience (UX) for 5 types of IoT platform users.
Marketing and sales literature from IoT platform vendors is filled with information about IoT platform features. And no doubt, enterprises choosing to buy IoT platform services need to understand the actual capabilities of IoT platforms – preferably by testing a variety of IoT platforms – before making a purchase decision.
https://www.networkworld.com/article/3384738/identifying-exceptional-user-experience-ux-in-iot-platforms.html/
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