eringilliam: user-experience*

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  1. Here are 5 lessons for improving UX that brands and marketers can borrow from the UI of popular social networking sites such as Facebook, LinkedIn and Twitter.
    https://www.martechadvisor.com/articles/content-marketing/5-ux-lessons-from-the-ui-of-facebook-twitter-and-linkedin/
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  2. Digital Experiences need to be powered by technology. But what is the right technology for you? How can you prioritize the technology investments for the ultimate customer experience? And what do the new, immersive technologies mean to marketers that want to build 360degree brand experiences? Mark Troester, Vice President of Strategy at Progress, the leading provider of application development and digital experience technologies, tells us more in this edition of MarTech Musings.
    https://www.martechadvisor.com/articles/customer-experience-2/from-digital-experiences-to-adaptive-experiences/
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  3. The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.

    Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.

    This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
    https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
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  4. In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.

    However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
    https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
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  5. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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  6. There are many user-generated content features we can design to motivate our users. We can encourage users to share ratings and comments, check in daily to gain or unlock coupon offers, invite friends to gain points and win badges to become the top influencers… These social rewards are virtual accomplishments that make people feel good and help to facilitate a stronger bonding between the user and the app — the more you contribute to the app, the more you’ll be rewarded and recognized by others.
    https://uxdesign.cc/ux-of-word-of-mouth-user-generated-content-in-apps-6ee4ab25cc93/
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  7. UX terms can sound like their own language when you’re new to the field. Whether you’re a UX hopeful or a copywriter, web developer, or designer working with UX professionals, it’s critical to learn how to speak User Experience. In order to get you started, here’s 10 key UX terms and their meanings that will have you talking the talk in no time.
    https://skillcrush.com/2018/08/14/how-to-talk-user-experience-ux-10-key-terms-to-help-you-talk-the-talk/
    Tags: , , , by eringilliam (2018-08-16)
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  8. For any enterprise embarking on a digital transformation journey, there is an unavoidable tinge of excitement as the organization prepares to change and evolve. Yet, despite this enthusiasm, all companies preparing to undergo digital transformation face a multitude of challenges, most of which cannot be anticipated. There is however one common fear facing enterprises: the fear of the unknown.

    The truth is that few companies fully understand what they are getting themselves into. Justification for digital transformation is often a matter of survival: the need to drive efficiency, embrace business agility, elevate the customer experience, take web 2.0 competitors head on, and many other compelling business outcomes.
    https://www.itproportal.com/features/digital-transformation-how-enterprises-can-up-their-game/
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  9. But my UX design practice is perfect! Thankfully, we don’t hear that very much but the truth is – the longer we’re in a job, the better we consider ourselves to be at that job. Sometimes, it’s worth remembering that even the best professionals still have learning to be done. It’s also worth remembering that the longer we do things, the easier it is to have sloppy habits creep into our work.

    That’s why the experience driver is not necessarily a great driver; they may think they are – but there’s no shortage of crashes caused by people who have been driving for years. Their skills have slowly deteriorated because they’ve spent no real time on improving or maintaining them.

    We don’t want our UX careers to crash… so we keep working on improving our design practice. With that in mind here are 7 simple tips that may help tweak the way you work to deliver even better results:
    https://www.interaction-design.org/literature/article/7-tips-to-improve-your-ux-design-practice/
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  10. Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how.

    This widespread accessibility seems patently beneficial. After all, software proficiency is no longer the sole realm of programmers and IT experts. Technology has got over its elitism problem, and become inclusive to users of almost all skill levels.

    The question is: is this digital ‘dumbing down’ as desirable as it first appears? What we can gain in ease of use, we can also lose regarding user control. There is a fine line between dull and primitive; between refined and reduced. Unfortunately, there is no quick and easy answer as to just how quick and easy software should be.
    https://usabilitygeek.com/is-digital-dumbing-down-desirable/
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