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  1. The term omnichannel has become a marketing axiom currently; however, mastering this strategy it is becoming a matter of concern for the marketing executives in the travel and hospitality industry.

    It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services.

    The mission for travel brands, therefore is to satisfy the need for consistency of content available across all channels. At the same time, Netflix, Amazon and others have pushed forward the level expectations.
    https://www.phocuswire.com/Travelers-brands-omnichannel-experience/
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  2. The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your users. The idea is to deliver information quickly and even make them smile. Good UX design sparks dopamine and happiness in your visitors. And that makes them more likely to trust you. Crucially, it makes them more likely to buy from you.

    After going over the 25 basics in our last UX design article, let’s take a look at how it works in action. Specifically, we’re looking at the UX design of e commerce websites. How do these websites use clever UX design tricks to encourage their visitors to buy?
    https://www.bitcatcha.com/blog/x-examples-perfect-ecommerce-ux-design-x-bad-ones/
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