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  1. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
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  2. How healthy–or sick–is the web?

    That’s the question Mozilla attempts to answer in its annual Internet Health Report. The 2018 edition, released this week in a multipart interactive story, finds plenty to be optimistic about, like inclusive communities and improved security practices. But it also finds plenty to be troubled by–like censorship and harassment. And in one one of its chapters, it sounds the alarm about the enormous carbon footprint of the web.
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  3. Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way. Any financial service can get an advantage by delivering a perfect user experience based on a simple interface.
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  4. When you think of seasonal branding, your first thought might be Black Friday campaigns. However, it encompasses a lot more than a specific event or holiday. While holiday sales do account for more than $80 billion in online sales each year, there is a lot of other time that must be filled in to really get the word out about your brand.

    Fortunately, there are four seasons and all the holidays within each one for you to draw on as you think through the experience of your users (UX) and how you can enhance your site. You will need to pick and choose which holidays are most celebrated by your customers and figure out some sales trends before making a plan, of course. Some basic ways to include seasonal branding for UX include:
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  5. In product design or user experience design, we are much more familiar with techniques such as user interviews, questionnaires in the initial phase. The raw data collected by the requirement gathering methods are then synthesized by competitor analysis, user flows, use cases, heuristic evaluations. We visualize this information by persona generation and designing visual designs to visualize how the actual product going to be. Somewhere on the line, we have to consider the actual users who will be using this application as well. The world that the real users live in may differ from how we imagine it to be. The proper understanding of how the product that the designers create will help the real users who are outside the development environment would be a definite plus to creating better engaging and usable products.
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  6. Your brand is much more than your corporate identity or product name. It’s the very front line of your customer experience. Beyond that iconic logo and catchy tagline, your brand derives its power from the sum of those customer experiences: excitement, inspiration, and motivation in the moment drives more sales. While advertising and marketing seek to influence perception, User Experience is for the mother’s milk of a dynamic brand.
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  7. Social proof (sometimes referred to as informational social influence) is a psychological concept. It refers to the tendency of human beings to follow the actions of others when making decisions and placing weight on those actions to assume “the correct decision”. It’s a concept that can be used in product design for the Internet and mobile web to help drive user decisions in the direction that a business wants them to go.

    Human beings are social creatures. We live in communities, towns and cities. We raise families and have friends. It’s what defines us. It also makes us vulnerable to the influence of other people. Social influence, which is what we refer to when we talk about the impact of other people’s actions on our own, can be very positive (it’s what, for example, makes us less likely to get drunk and start fights in public) but it can also be negative (when it leads to “herd behaviour” or “following the crowd”).
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  8. umans are visual creatures. Throughout the ages, mankind has been constantly trying to capture their surroundings by drawing and preserving images. From prehistoric cave markings to this generation’s animation for mobile apps, the world continues to become more animated as time goes by.

    When animated cartoons were first introduced in the early 1900s, they were meant to merely delight audiences. Fast forward to the digital age and animation has now become part of people’s daily lives. It is now considered a functional element of mobile applications – one that enhances the user experience if designed properly. While mobile developers agree that animation increases users’ enjoyment of a product, how exactly does it enhance user experience?
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  9. As modern enterprises embrace sophisticated HRMS solutions, most HR teams and vendors are now under tremendous pressure to push user adoption, improve ROI, and consolidate benefits. Firms are now investing huge amounts in technological solutions – however, the outcome and its overarching impact is a much larger conversation.
    Tags: , , , , by eringilliam (2018-04-16)
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  10. Like always, Mopinion is committed to providing the best possible feedback analytics solution out there. This means our team must work continuously to improve and make meaningful changes to our platform, which is made possible thanks to feedback provided by our customers. Having said that, we are really excited to announce the launch of several new features and updates, important security updates and other visual enhancements!
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.