People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But what’s more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
https://www.marketingweek.com/ben-davis-user-experience-ai/
Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences.
The foundation of this type of personalized in-app user experience is often built during user onboarding.
Let’s look at some of the top media and entertainment apps leverage user onboarding to create tailored user experiences. We’ll also call out some relevant test ideas along the way.
https://uxplanet.org/leveraging-user-onboarding-to-create-personalized-in-app-experiences-19a3730332fe/
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/new-feature-to-append-website-data-to-feedback/
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