An endless content repository is a double-edged sword. If users cant find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences.
The foundation of this type of personalized in-app user experience is often built during user onboarding.
Lets look at some of the top media and entertainment apps leverage user onboarding to create tailored user experiences. Well also call out some relevant test ideas along the way.
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