People don’t automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for ‘content and AI’, you’ll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But what’s more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
https://www.marketingweek.com/ben-davis-user-experience-ai/
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & product design, Shutterstock, explains why user experience should go hand in hand with marketing – and not be delegated as a tech problem.
https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/
Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
Mobile apps might be getting the lion’s share of attention (and ad dollars) right now, but marketers ignore the mobile web at their own peril.
Users spend significantly more time in-app than on the mobile web, according to data from comScore, but the mobile web drew more than double the number of unique visitors in June 2017.
https://www.emarketer.com/content/google-is-working-hard-to-make-the-mobile-web-faster/
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