eringilliam: mobile-apps*

Bookmarks on this page are managed by an admin user.

13 bookmark(s) - Sort by: Date ↓ / Title / Voting / - Bookmarks from other users for this tag

  1. Finding ways to create and maintain a relationship with your customers is the number one priority to many companies. Some companies are good at this while some are not. Technology really helped in this area but in most cases, it’s not the only answer.

    Take apps, for example. They can be quite a double-edged sword. Starbucks, for instance, has a Breakfast on Us promotion where you get stickers each time you buy something from them and once you fill it out you get something for free. This works well for people who go to the store. But Starbucks also promotes their app – like crazy. And this is a problem because people who want to buy through the app often forget about the card and get no additional value. When they realize this, they get mad. And, their experience is ruined.
    Tags: , , , by eringilliam (2019-03-07)
    Comments - Voting 0
  2. When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
    Comments - Voting 0
  3. Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that you decided to uninstall within minutes of downloading? Or have you ever installed a mobile app that promised to make your to do list more functional only to begin scratching your head, wondering how to use the gnarly abundance of menu options?

    Both of these examples show the deadly effect that a poor user experience (UX) can have on your app. See, UX isn’t only an art. It’s also a science with very clearly defined principles. And mastering those principles can lead to a better app and happier users.
    Comments - Voting 0
  4. Mobile apps have become a reserve for large corporations and businesses. Every business is looking forward to taking advantage of the mobile platform. A mobile app can help business owners:

    • Provide customer service
    • Add value
    • Make money
    • Do their business

    A mobile app should solve a problem for a company or a customer. It will allow the users to do something or move rather than in person or computer.
    Comments - Voting 0
  5. Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.

    Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
    Comments - Voting 0
  6. If you look at the modern shopping experience, it is obvious that today’s consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.

    With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.

    Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
    Comments - Voting 0
  7. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
    Comments - Voting 0
  8. Mobile apps are intended to make people’s lives easier, but some design decisions can get to be too much for day-to-day use. Below, 14 YEC members discuss app functions that companies — and users — should think twice about.

    Mobile apps can come with a suite of bells and whistles, some of which can be distracting or are a drain on your staff with little return on the user experience. What is one popular feature in apps that should be avoided?
    Comments - Voting 0
  9. When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
    Comments - Voting 0
  10. When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:

    Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.

    Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 2 User Experience News: Tags: mobile-apps

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.