Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that you decided to uninstall within minutes of downloading? Or have you ever installed a mobile app that promised to make your to do list more functional only to begin scratching your head, wondering how to use the gnarly abundance of menu options?
Both of these examples show the deadly effect that a poor user experience (UX) can have on your app. See, UX isnt only an art. Its also a science with very clearly defined principles. And mastering those principles can lead to a better app and happier users.
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