eringilliam: ux-research*

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  1. When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:

    Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.

    Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
    https://www.business2community.com/mobile-apps/what-role-does-ux-research-play-in-creating-better-apps-02092732/
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  2. Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We’ve compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects. Let’s take a look at each technique and see what it is and why it works:
    https://www.interaction-design.org/literature/article/7-great-tried-and-tested-ux-research-techniques/
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  3. Today, UX research has earned wide recognition as an essential part of product and service design. However, UX professionals still seem to be facing two big problems when it comes to UX research: A lack of engagement from the team and stakeholders as well as the pressure to constantly reduce the time for research.
    https://www.smashingmagazine.com/2018/05/fast-ux-research/
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