Instead of assuming what is best for their website visitors, companies around the world are adopting a user-led approach through User Experience research methods (UX research).
As difficult as it may be, these organizations are putting aside their previous beliefs around how visitors come to, navigate through, and ultimately complete an action on their site. Instead, theyre employing UX research and letting their users provide direction on how a site should be designed (in terms of layout, usability, navigation, ease of task completion, etc.). Note: UX research feeds into UX design.
In this article, well cover why UX research is important, and how and where to begin. Well also illuminate useful UX research methods for those of all knowledge levels from beginners to beyond!
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