What Role Does UX Research Play In Creating Better Apps?

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  1. When it comes to designing and building a mobile app that your target users will love, theres one piece of the puzzle you cant afford to overlook: Without research, your app building team is acting on impulse only. You dont know what your target customer actually wants, why they want it, or how you should deliver it to them. If you dont create a user experience your target users latch onto, they wont bother coming back for more. Heres the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesnt enjoy your app the first time around, you can bet theyre gone for good. Just like that.
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