If you look at the modern shopping experience, it is obvious that todays consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.
With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.
Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
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