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  1. User interface is probably one of the 21st century’s most important languages. I mean, people are simply talking more through their devices and computers compared to any other time in history. We dissect the latest albums through the comment section of a music blog, we date through Tinder and we discuss work matters through Slack. We might use English to communicate but we interact with all of those mediums through the use of a user interface.

    Graphical user interface (GUI) isn’t a new concept, it has always been a focus of software development ever since they released the first Macintosh, which we know now as a Mac. Today, user interface can be seen in the weirdest of devices from smart refrigerators to smart watches. Still, even with more than decades of experience under our belt, it’s still pretty common to see amateurish UI mistakes pop up every now and then in web design.
    https://bestinau.com.au/design-flaws-4-common-ui-design-mistakes-plaguing-todays-websites/
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  2. Building websites or apps that attract and retain customers has become somewhat of a science. User experience designers can be likened to architects. Like the architect who builds your home, a UX team builds a comprehensive blueprint, which outlines every single detail of the site's features and functionality.

    But it's not a one-shot deal. Getting to an intuitive and engaging user interaction requires many steps. Here are top 10 tips to help you deliver an amazing interactive experience for your users.
    https://www.creativebloq.com/ux/10-steps-engaging-user-experience-3156607/
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  3. If you look at the modern shopping experience, it is obvious that today’s consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.

    With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.

    Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
    https://www.business2community.com/customer-experience/how-ux-is-impacting-the-retail-industry-02111864/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.