eringilliam: ecommerce*

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  1. It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands.

    The good news for grocery retailers is that decades of lessons learned via brick-and-mortar initiatives for category management and shopper marketing can be applied to e-commerce with relative ease.

    So why isn't this happening at a faster pace? There are two main reasons.

    First, CPG brands have been slow to react to e-commerce and have failed to make the necessary investments. Second, in an effort to react quickly to e-commerce competition such as Amazon some retailers are rushing to "band-aid" solutions, rather than building capabilities that enable a customized user experience and the ability to harvest invaluable customer data.

    With that in mind, here are three basic lessons from traditional commerce that can fuel e-commerce success.
    https://www.retailcustomerexperience.com/blogs/3-brick-and-mortar-lessons-for-e-commerce/
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  2. Website designing is such a field which has seen a lot of changes. You will come across various modifications as well as improvements in this field if you study the history of website development as well as design. At the beginning stage, website designing was a simple thing, but over the years it became more and more complicated. Previously, we used to see static websites, having only a few pages. Nowadays, we have dynamic sites. E-commerce websites are examples of dynamic websites, and they may have plenty of pages. For example, an e-commerce website may have plenty of products in offering under various product categories. The number could be anywhere between 100 to 1000 and even more.
    https://www.domaininformer.com/guides/Marketing/articles/18030-Benefits-Focusing-UX-Designing-E-commerce-Web-Store/
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  3. Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
    https://www.clickz.com/using-ai-to-improve-user-experience/216056/
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  4. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
    https://thenextweb.com/contributors/2018/07/25/break-down-the-silos-between-mobile-site-and-app-teams-to-optimize-the-digital-customer-journey/
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  5. The road to mainstream significance has been long and wavering for virtual reality (VR). Introduced to popular culture through classic science-fiction embellishment, it was written off time and time again as a fad and a fraud when real-world technology couldn’t live up to those depictions. But recent years have seen VR headsets (led by the Oculus Rift) achieve meaningful public awareness.

    Now that VR is finally on the cusp of general acceptance, a whole world of possibilities has opened up for countless industries—most significantly the gaming world. But what of the ecommerce industry? With user experience (UX) an increasingly-vital factor for setting stores apart, could VR be the next destination for ambitious retailers?

    Let’s consider the role that VR is likely to play in the ecommerce world over the course of the next 5 years.
    https://techspective.net/2018/07/18/how-vr-will-transform-the-ecommerce-experience-in-the-next-5-years/
    Tags: , , , , by eringilliam (2018-07-24)
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  6. When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
    https://www.promotionworld.com/se/articles/article/180720-essence-seamless-ux-web-design-ecommerce-stores-mobile-apps/
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  7. The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your users. The idea is to deliver information quickly and even make them smile. Good UX design sparks dopamine and happiness in your visitors. And that makes them more likely to trust you. Crucially, it makes them more likely to buy from you.

    After going over the 25 basics in our last UX design article, let’s take a look at how it works in action. Specifically, we’re looking at the UX design of e commerce websites. How do these websites use clever UX design tricks to encourage their visitors to buy?
    https://www.bitcatcha.com/blog/x-examples-perfect-ecommerce-ux-design-x-bad-ones/
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  8. Like most business matters, the stay-or-go dilemma centers around time and money. Is it worth the investment to replatform entirely? Here is a 7-point audit that can help you decide if it’s time for a new e-commerce platform.
    https://www.digitalcommerce360.com/2018/07/02/is-it-time-to-break-up-with-your-commerce-platform/
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  9. I see it time and time again. Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so.

    The problem in almost every case is that the company does not understand how to optimize the entire user experience.

    They don’t understand who their target audience is, they don’t truly understand why someone would use their product or service, and they don’t understand how to keep them using it.
    https://blog.lemonstand.com/optimizing-entire-ecommerce-user-experience/
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  10. We began researching ecommerce websites back in the year 2000, during the dot-com bubble. Since then, we have continued to research ecommerce usability and the customer experience.

    For the fourth edition of our Ecommerce User Experience report series, a team of 7 NN/g researchers conducted a large-scale, lab-based usability study including 63 defined test activities across 49 unique business-to-consumer (B2C) ecommerce websites. A total of 16 users participated, and each was given a subset of the 63 test tasks. In addition to this large, lab-based study, researchers also conducted many smaller, more targeted research studies in order to update and evolve each of the 11 topical ecommerce reports included in the Ecommerce User Experience report series.
    https://www.nngroup.com/articles/ecommerce-expectations/
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