eringilliam: ecommerce*

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  1. As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete. Web design is one effective way e-commerce businesses can stand out to consumers while making a worthwhile investment in their marketing strategy. A recent consumer survey from Clutch shows that people value three main user experience (UX) features when they browse online:

    - Effective navigation
    - Updated website design
    - Authoritative content

    Updating a website to include or enhance these three features will benefit businesses beyond simply improving the user experience. Investing in navigation, design, and content also has important branding and SEO benefits.
    https://www.business2community.com/web-design/3-website-features-your-e-commerce-site-needs-to-stand-out-02169445/
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  2. B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries.

    B2B sales are slowly and quietly catching up to B2C sales, as the industry continues to grow.

    This market caters to the large number of businesses around the world who are seeking and selling anything and everything from software and hardware to medical equipment, electrical components, specialised equipment, and other niche products.
    https://memeburn.com/2019/02/biggest-b2b-ecommerce-mistakes/
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  3. Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.

    Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.

    While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
    http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
    Tags: , , , by eringilliam (2019-01-22)
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  4. Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactions. This was due in part to the challenges associated with using mobile browsers of the past when it came to complex, multi-step interactions like checking out.
    https://www.mobileappdaily.com/mobile-readiness-key-to-ecommerce-websites/
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  5. Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.

    Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.

    That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
    https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
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  6. Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.

    To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
    https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
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  7. Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
    https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
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  8. For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.

    Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.

    In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
    https://wwd.com/business-news/technology/visual-search-1202880164/v/
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  9. Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
    https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
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  10. Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.

    With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.

    But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
    https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
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