Lets get straight to the point. The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institutes calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? why are they leaving?
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