Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.
That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.
To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.
Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.
In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
https://wwd.com/business-news/technology/visual-search-1202880164/v/
Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands.
The good news for grocery retailers is that decades of lessons learned via brick-and-mortar initiatives for category management and shopper marketing can be applied to e-commerce with relative ease.
So why isn't this happening at a faster pace? There are two main reasons.
First, CPG brands have been slow to react to e-commerce and have failed to make the necessary investments. Second, in an effort to react quickly to e-commerce competition such as Amazon some retailers are rushing to "band-aid" solutions, rather than building capabilities that enable a customized user experience and the ability to harvest invaluable customer data.
With that in mind, here are three basic lessons from traditional commerce that can fuel e-commerce success.
https://www.retailcustomerexperience.com/blogs/3-brick-and-mortar-lessons-for-e-commerce/
Website designing is such a field which has seen a lot of changes. You will come across various modifications as well as improvements in this field if you study the history of website development as well as design. At the beginning stage, website designing was a simple thing, but over the years it became more and more complicated. Previously, we used to see static websites, having only a few pages. Nowadays, we have dynamic sites. E-commerce websites are examples of dynamic websites, and they may have plenty of pages. For example, an e-commerce website may have plenty of products in offering under various product categories. The number could be anywhere between 100 to 1000 and even more.
https://www.domaininformer.com/guides/Marketing/articles/18030-Benefits-Focusing-UX-Designing-E-commerce-Web-Store/
Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
https://www.clickz.com/using-ai-to-improve-user-experience/216056/
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