As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete. Web design is one effective way e-commerce businesses can stand out to consumers while making a worthwhile investment in their marketing strategy. A recent consumer survey from Clutch shows that people value three main user experience (UX) features when they browse online:
- Effective navigation
- Updated website design
- Authoritative content
Updating a website to include or enhance these three features will benefit businesses beyond simply improving the user experience. Investing in navigation, design, and content also has important branding and SEO benefits.
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