Tags: mobile-apps*

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  1. Mobile websites and mobile apps each have their own unique advantages. Where web offers immediate access and wide reach, apps are able to provide a rich, convenient experience that creates and engages loyal users. As per the report published by appannie, smartphone users spend 7x more time in native apps than in browsers, and access apps more frequently. Globally in H1 2017, native mobile apps accounted for 88% of time and 93% of sessions on Android phones (the remainder was spent in browsers).
    https://www.indianretailer.com/article/multi-channel/mobile-commerce/Why-it-is-important-for-retailers-to-focus-on-app-strategy.a6141/
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  2. Mobile apps might be getting the lion’s share of attention (and ad dollars) right now, but marketers ignore the mobile web at their own peril.

    Users spend significantly more time in-app than on the mobile web, according to data from comScore, but the mobile web drew more than double the number of unique visitors in June 2017.
    https://www.emarketer.com/content/google-is-working-hard-to-make-the-mobile-web-faster/
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  3. When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
    https://mopinion.com/what-makes-good-mobile-app-user-experience/
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  4. What? When? Where? Why? How? Who?

    These are all seemingly simple questions with complicated answers. These are also questions at the core of UX, at the core of creating effective user experiences. As a UX designer on the services team here at Mendix, I work with teams to create applications that help both their organizations and end users meet their goals.

    User experience (UX) is a term that continues to be popular in the technology and design industries. Despite its popularity, many are unsure what UX means and how to use the term correctly. You'll often hear it referenced when talking about digital interfaces, like those in websites or mobile apps. While that's not incorrect, a deeper view into UX is crucial for a deeper understanding of what UX is and why it's important.
    https://dzone.com/articles/are-these-the-apps-youre-looking-for-user-experien/
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  5. PWAs allow users to have the experience of an app without having to download one.

    By now, you’ve probably heard that Progressive Web Apps (PWA) are the next big thing. Experts believe that they’ll push the mobile web forward, bring parity to web and native apps and provide mobile specific capabilities to web users.

    So what are Progressive Web Apps, exactly?
    https://www.itproportal.com/features/progressive-web-apps-why-theyre-revolutionising-the-user-experience/
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  6. The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
    http://www.psychiatrictimes.com/telepsychiatry/user-experience-key-step-realizing-role-mental-health-apps/
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  7. Things move quickly in the mobile app universe. To succeed in the field of mobile UX design, designers must have the foresight and prepare for new challenges around the corner.

    To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
    https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.