People dont automatically trust machines, so as personalisation and automation step up a notch marketers need to ensure they do everything they can to create transparent and user-friendly experiences.
If you search the internet for content and AI, youll mostly find people talking and writing about how algorithms are trespassing on the territory of creatives. Algorithms for short and structured copywriting, algorithms as tastemakers, algorithms producing movies and so on.
But whats more interesting than all the future-gazing is the question of how marketers are setting the context for AI?
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