eringilliam: cx*

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  1. Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all businesses have the means to monitor and improve their efforts. Want to make sure your CX goes above and beyond that of your competitors’? Try one of our free customer experience survey templates from the Survey Marketplace!
    https://marketplace.mopinion.com/products-category/customer-experience-cx/
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  2. The global network test and measurement market is a multi-billion dollar industry and plays a key role in the development of new products and technologies and drives ongoing improvements to mobile quality and customer experience. As the world becomes increasingly mobile, testing and measuring mobile network performance has taken centre-stage and the industry has come a long way since the old ways of manually ‘road-testing’.
    https://www.itproportal.com/features/measuring-the-mobile-user-experience-an-evolution-from-man-with-a-suitcase-to-mass-sourcing/
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  3. The terms ‘customer experience’ and ‘customer centric’ have been around for some time. These terms are now referred to in shorthand as CX. But now a new term is emerging: HX, the ‘human experience’.

    But what does this mean? Aren’t they the same thing? In commerce, customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship. Basically, it’s the steps involved and how a customer experiences their buying and customer service journey with any organisation and its people — for good or for bad.
    https://www.smartcompany.com.au/marketing/sales/businesses-cx-hx-human-experience-customer-experience-outperform-market/
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  4. While digital performance is deemed critical, and successful digital strategies can have a meaningful impact on the business, there is a significant digital performance gap that exists today, impacting the customer experience, diminishing productivity and pushing out deadlines.
    https://www.itweb.co.za/content/mYZRXM9P1Zm7OgA8/
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  5. “We want to give our customers all the tools they need to reach their goals on our online platforms. Be it from tracking their orders to ordering their preferred sneakers, their expectations need to be met online. Therefore we’re focusing heavily on providing self-service and online assistance when and where our customers need it. The customer should have multiple options to find answers to what they’re looking for.”
    https://mopinion.com/customer-success-story-de-bijenkorf/
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  6. Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
    https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
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  7. User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
    https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
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  8. Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.

    Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.

    To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
    https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
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  9. In customer experience (CX), mobile is becoming everything. But, mobile success requires a lot more than just having an app or mobile site.

    With over 40% of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery.

    Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.
    https://www.forbes.com/sites/briansolis/2018/07/11/mobile-is-eating-the-customer-journey/#70bc3efb76f6/
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  10. Measuring CX is vital, but given the host of measurements out there, it's a complex task. Gartner distinguished analyst shares his thoughts on everything from NPS to customer effort scoring
    https://www.cmo.com.au/article/642640/gartner-what-it-takes-measure-customer-experience/
    Tags: , , , by eringilliam (2018-06-28)
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