Tags: cx*

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  1. Earlier this year I met with a client couple to assess their estate plan. They were both still working and their asset level was already high enough that, even with their projected retirement spending, there was a very good chance there would be significant assets to leave to their only child, a young woman in her early 20s. With this in mind we started talking about whether or not a trust would be needed.
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  2. Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
    Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
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  3. Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
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  4. In recent years, developing a great user experience has become critical for success in software development. With so many different options for products, users have the power and freedom to choose to use those companies with which they have the best experience.
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  5. Are businesses willing to place UX design in a leadership role?

    That depends on our ability as UX design leaders to clearly articulate the impact design has on business. In order for UX leaders to succeed in this environment we must first come to terms with the fact that design is not the center of the corporate universe. This is why it’s integral to educate the C-suite on it’s importance in order to ensure that UX and design are recognized as key pillars of business success and overall strategy. So, how do we do this?

    We can gain a seat at the table if we are willing to peel off layers of UX-jargon and design-speak in order to clearly communicate the problems we solve for the business using the language of the organization. Here are some key approaches that will help UX design leaders get involved in the business conversation and earn a seat at the table.
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  6. Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
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  7. Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole.

    A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
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  8. Collecting and analysing feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as ‘closing the feedback loop’. This is a key concept in managing the online customer experience, which is why it’s important that this step is not overlooked. It’s also imperative that this step is carried out as efficiently and effectively as possible. To do this, close collaboration is often required. The question is, what does this collaboration look like?
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  9. Digital customer experience practitioners have a lot on their minds between data, governance, qualified leads, omnichannel experiences and more. With these thoughts come a fair share of challenges. Just look at these customer experience industry numbers that illustrate some of those challenges like resources. What's on the mind of DX practitioners? We caught up with some of them at the recent third annual CMSWire DX Summit in Chicago.
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  10. Have you ever thought about the end-to-end customer experience of a student in higher education? From interfacing with the admissions department to the platforms used to register and access school resources – the overall customer and user experience impacts a student’s success and perception of the program.
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