In todays customer-centric world, the manner of communication has drastically changed from the perspective of me to you. The target audience is at the centre of it. Customer Experience (CX) is integral than ever before. As experts from Walker state, it has all chances to overtake price and product as the key brand differentiator by 2020.
Nowadays any business is a digital business, whether it is using digital solutions for managing its employees, providing better service for its clients, or gaining a competitive advantage in the market. User Experience (UX) of all these solutions play a crucial role in the customer journey and overall business success. Thats why global giants like Google, Airbnb, and Amazon have already integrated User Experience into the core of their business processes. So, lets discover the philosophy of UX and the influence it has on the customers overall satisfaction with the product and the company.
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