We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
"Want to create a compelling user experience for your customers? Follow these five rules."
https://www.adweek.com/digital/winners-playbook-5-ways-to-win-at-design/
India's fast paced modernization has positioned us in the global spotlight. Quick success of new age products and services like Jio, Hotstar, etc. are rewriting the rule book for businesses in the country. Riding on the wave of digitization, corporates in India are faced with a heap of growth opportunities as well as challenges.
On one hand, companies are seeing tremendous potential for establishing a strong online experience that will take their business to the next level. On the other, they challenged with a range of complexities involved in making their business omnipresent and ensuring that their online experience delivers on the needs of customers and partners alike. In the race to stay competitive and match customer expectations, brands are hastily taking the leap by hopping onto the online bandwagon. And just when these businesses figure out their digital strategies - new experiences emerge, competing for customers' attention.
https://economictimes.indiatimes.com/small-biz/security-tech/technology/hastily-hopping-onto-the-online-bandwagon-make-user-experience-design-your-business/articleshow/63854927.cms/
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