Experience builds trust. Trust builds loyalty. Thats the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, its part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle.
Its practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer experience. Be it for B2B or B2C, there is ample buzz around the serious business results achieved with the successful adoption of customer experience measures.
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