Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric as many claim to be.
Why is this? Why are brands struggling to improve the customer-facing parts of their businesses – and what can marketers do to help?
https://econsultancy.com/what-is-ideal-customer-experience-why-elusive-for-brands/
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