tjeerdtraats: ux-design*

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  1. User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.

    While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
    https://www.entrepreneur.com/article/309161/
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  2. User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
    https://mopinion.com/5-essential-types-of-user-experience-testing-tools/
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  3. Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
    https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
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  4. While most shopping sites today use responsive design, Google, Apple, Microsoft, Samsung, and others are advancing modern web technologies that are part of the Progressive Web App movement. PWAs unite the universal customer reach of the web with the engaging experience of a mobile app.
    https://www.digitalcommerce360.com/2018/07/17/5-signs-your-e-commerce-site-redesign-project-should-be-a-progressive-web-app/
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  5. Virtual reality has skyrocketed in popularity in just a few short years. Ten years ago, VR tech simply wasn’t there, and if it was, the hardware was prohibitively expensive.

    Now, your smartphone can act as a VR headset. With Google Cardboard, a smartphone with VR capabilities, and a 3D printer, you can gain access to VR tech for almost no cost whatsoever.
    https://betanews.com/2018/06/04/vr-is-changing-user-experience-design/
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  6. Todd Bracher is mostly known in the industry for his furniture and product designs, but he is fast making a name as a branding strategy leader, too. As an adviser to American manufacturer HBF, Todd Bracher Studio has helped the company expand into new markets and reach a more contemporary global audience.

    Today’s user-centered work environments have come a long way from the plans of the 1990s, in which cubicles made efficient use of real estate, often at the expense of comfort and experience. Bracher and HBF’s vision is in line with current thinking about humanistic design: The aim is to make workplace furniture more comfortable, but not too comfortable. It’s all in support of more collaboration, more creativity, and, ultimately, more productivity.
    http://www.metropolismag.com/design/tod-bracher-profile/
    Tags: , , by tjeerdtraats (2018-06-21)
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  7. Designing a great user experience for IoT products is easier said than done. Building intuitive user experience for one new app alone is a challenge, whereas IoT systems often consist of a couple of devices, a number of applications and interfaces with diverse functionality, input-output data streams and user rights distribution. Designing user experience for something so complex is an entirely other level of difficulty. Here’s why...
    https://www.iotforall.com/designing-user-experience-iot-products/
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  8. When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.

    UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
    http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
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  9. I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.

    I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
    https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
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  10. User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
    https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
    Tags: , , by tjeerdtraats and 1 other (2018-03-30)
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