tjeerdtraats: ux-design*

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  1. Virtual reality has skyrocketed in popularity in just a few short years. Ten years ago, VR tech simply wasn’t there, and if it was, the hardware was prohibitively expensive.

    Now, your smartphone can act as a VR headset. With Google Cardboard, a smartphone with VR capabilities, and a 3D printer, you can gain access to VR tech for almost no cost whatsoever.
    https://betanews.com/2018/06/04/vr-is-changing-user-experience-design/
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  2. Todd Bracher is mostly known in the industry for his furniture and product designs, but he is fast making a name as a branding strategy leader, too. As an adviser to American manufacturer HBF, Todd Bracher Studio has helped the company expand into new markets and reach a more contemporary global audience.

    Today’s user-centered work environments have come a long way from the plans of the 1990s, in which cubicles made efficient use of real estate, often at the expense of comfort and experience. Bracher and HBF’s vision is in line with current thinking about humanistic design: The aim is to make workplace furniture more comfortable, but not too comfortable. It’s all in support of more collaboration, more creativity, and, ultimately, more productivity.
    http://www.metropolismag.com/design/tod-bracher-profile/
    Tags: , , by tjeerdtraats (2018-06-21)
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  3. User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
    https://mopinion.com/5-essential-types-of-user-experience-testing-tools/
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  4. Designing a great user experience for IoT products is easier said than done. Building intuitive user experience for one new app alone is a challenge, whereas IoT systems often consist of a couple of devices, a number of applications and interfaces with diverse functionality, input-output data streams and user rights distribution. Designing user experience for something so complex is an entirely other level of difficulty. Here’s why...
    https://www.iotforall.com/designing-user-experience-iot-products/
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  5. When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.

    UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
    http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
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  6. I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.

    I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
    https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
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  7. User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
    https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
    Tags: , , by tjeerdtraats (2018-03-30)
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  8. When a small-to-mid-sized business first implements a new technology, it’s often only one person inside the company who owns the entire product. In the early ’90s when the web was in its infancy, my role included everything from copywriting to graphic design, coding, and basically everything that was needed to create a website. There wasn’t nearly the same focus or variety of roles working on the web as exists today, so I was the only one who knew how to do it.
    https://venturebeat.com/2018/03/21/conversational-commerce-is-no-longer-a-one-person-show/
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  9. In practice, functional design always defeats aesthetic design. A web resource with good UX and bad visual design always surpasses, from the marketing point of view, a digital product with a magnificent “look and feel”, but which “rewards” the user with a negative interactive experience.
    http://fortuneherald.com/business/visual-design-important-part-user-experience/
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  10. The global advanced mobile UX design services is increasing exponentially due to various driving factors such as increasing smart phone penetration in developing economies such as Brazil, Russia, India and China, increasing mobile banking, mobile shopping, gamming social media browsing, etc. Also, growing penetration of 4G LTE infrastructure is supporting the growth of the advance mobile UX design services market. However, some security factors such as data security and cyber-crime are posed to be major restrains towards the growth of the global advanced mobile UX design services market.
    https://www.latestmarketreports.com/2018/03/27/advanced-mobile-ux-design-services-market-expecting-worldwide-growth-by-2025/
    Tags: , , by tjeerdtraats (2018-03-29)
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