In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company’s product or service, including copy, design, usability, and branding. But with the rise of GDPR, user experience must expand to include data privacy and security.
http://martechseries.com/mts-insights/guest-authors/data-privacy-new-user-experience/
Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!
This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://businesssecurity.today/news/businesses-need-balance-user-experience-privacy-security/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole.
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://www.computerweekly.com/news/450430785/Businesses-need-to-balance-user-experience-privacy-and-security/
Researchers working on browser fingerprinting found themselves distracted by a much more serious privacy breach: analytical scripts siphoning off masses of user interactions.
Steven Englehardt (a PhD student at Princeton), Arvind Narayanan (a Princeton assistant professor) and Gunes Acar (KU Lueven), published their study at Freedom to Tinker last week. Their key finding is that session replay scripts are indiscriminate in what they scoop, user permission is absent, and there's evidence that the data isn't always handled securely.
Session replay is a popular user experience tool: it lets a publisher watch users navigating their site to work out why users leave a site and what needs improving.
https://www.theregister.co.uk/2017/11/20/session_replay_exfiltration/
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