In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company’s product or service, including copy, design, usability, and branding. But with the rise of GDPR, user experience must expand to include data privacy and security.
http://martechseries.com/mts-insights/guest-authors/data-privacy-new-user-experience/
UX design has become ubiquitous today – product interfaces, onboarding processes and content presentation on varied digital platforms depend upon it. With technology advancing rapidly and evolving, it has become mandatory for industry players to constantly adapt to new design strategies. One would do well to analyse these emerging trends with less than a month remaining to plan strategies for the next year. Here are some UX design trends I would watch out for in 2019:
https://www.entrepreneur.com/article/325832/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!
This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://businesssecurity.today/news/businesses-need-balance-user-experience-privacy-security/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole.
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://www.computerweekly.com/news/450430785/Businesses-need-to-balance-user-experience-privacy-and-security/
Researchers working on browser fingerprinting found themselves distracted by a much more serious privacy breach: analytical scripts siphoning off masses of user interactions.
Steven Englehardt (a PhD student at Princeton), Arvind Narayanan (a Princeton assistant professor) and Gunes Acar (KU Lueven), published their study at Freedom to Tinker last week. Their key finding is that session replay scripts are indiscriminate in what they scoop, user permission is absent, and there's evidence that the data isn't always handled securely.
Session replay is a popular user experience tool: it lets a publisher watch users navigating their site to work out why users leave a site and what needs improving.
https://www.theregister.co.uk/2017/11/20/session_replay_exfiltration/
