UX design has become ubiquitous today – product interfaces, onboarding processes and content presentation on varied digital platforms depend upon it. With technology advancing rapidly and evolving, it has become mandatory for industry players to constantly adapt to new design strategies. One would do well to analyse these emerging trends with less than a month remaining to plan strategies for the next year. Here are some UX design trends I would watch out for in 2019:
https://www.entrepreneur.com/article/325832/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
Bookmarks on this page are managed by an admin user. 
