Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role. Here’s our top 10 Hottest Blog Posts of 2018...
https://mopinion.com/top-10-most-popular-mopinion-blog-posts-of-2018/
"Organizations that invest in compelling user experiences to respectfully obtain consent from data subjects will see a distinct competitive advantage in the wake of GDPR."
The EU's General Data Protection Regulation, or GDPR, is an unprecedented data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their personal data.
Even without context, you've likely witnessed its effects in the form of a barrage of emails with updated privacy policies and consent requests that were sent to you in the weeks leading up to the GDPR's enforcement on May 25, 2018.
https://www.franchising.com/articles/user_experience_design_is_key_in_capturing_consent_postgdpr.html/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.
https://martechtoday.com/is-third-party-data-targeting-more-effective-than-contextual-targeting-217740/
Many organizations are taking steps towards becoming compliant with the upcoming EU General Data Protection Regulation (GDPR) before the May 2018 compliance date. But only a few are considering user experience (UX) aspects of GDPR compliance, which is of paramount importance in order to gain a competitive edge. A sound UX strategy tied with GDPR compliance will enable organizations to use personal data privacy as a differentiator in the market to attract new customers and retain existing ones. It is necessary to consider privacy as a key ingredient of your UX at the initial stages itself.
This webinar will cover best practices when applying GDPR into your product experience and user journey with the examples such as:
- User onboarding
- Privacy by design
- Managing user consent
- Adopting your software and user interfaces to ensure GDPR compliance
https://wso2.com/library/webinars/2018/05/the-impact-of-gdpr-on-user-experience/
Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
https://mopinion.com/gdpr-data-masking-visual-feedback/
Mopinion has been working closely with its legal team to ensure it’s platform and services are in compliance GDPR as well as guarantee that all the necessary legal documentation has been drawn up and in line with the new regulation. This documentation includes a new Data Processing Addendum (to Terms & Conditions) and a GDPR Processor Contract (also referred to as a Data Processing Agreement, or DPA).
https://mopinion.com/data-processing-addendum-processor-contract-template-gdpr/
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