"Organizations that invest in compelling user experiences to respectfully obtain consent from data subjects will see a distinct competitive advantage in the wake of GDPR."
The EU's General Data Protection Regulation, or GDPR, is an unprecedented data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their personal data.
Even without context, you've likely witnessed its effects in the form of a barrage of emails with updated privacy policies and consent requests that were sent to you in the weeks leading up to the GDPR's enforcement on May 25, 2018.
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