Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look.
https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications.
https://www.forbes.com/sites/henrydevries/2018/12/27/ten-digital-marketing-predictions-for-2019/
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User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.
This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
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