With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.
They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look.
https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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