User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.
This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go, says Srivatsan.
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