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  1. Designing a mobile marketing strategy is both an art and science. You need to take many factors into account, listen to your hunches about your audience, draw on your experience, and put new tactics into place.

    But how do you know if your strategy is working?

    You won’t unless you measure it. Here are five steps you can take to measure the effectiveness of your mobile marketing strategy.
    https://www.entrepreneur.com/article/320754/
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  2. User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.

    This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
    http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
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  3. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
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  4. Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.

    Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.
    http://business.inquirer.net/252024/customer-experience-cx-biggest-driver-digital-transformation/
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  5. Thomas Russo, director of product management and marketing at Spirent, speaks about their new catalyst which helps operators detect and isolate the causes of customer experience issues saving tens of millions of dollars per year.
    https://www.vanillaplus.com/2018/06/06/39009-identify-user-experience-issues-customer/
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