Tags: marketing*

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  1. User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.

    This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
    http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
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  2. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
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  3. Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.

    Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.
    http://business.inquirer.net/252024/customer-experience-cx-biggest-driver-digital-transformation/
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  4. Thomas Russo, director of product management and marketing at Spirent, speaks about their new catalyst which helps operators detect and isolate the causes of customer experience issues saving tens of millions of dollars per year.
    https://www.vanillaplus.com/2018/06/06/39009-identify-user-experience-issues-customer/
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  5. The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
    https://www.td.org/insights/when-games-go-small/
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  6. Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
    https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
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  7. Every start to the year inspires newness and a point of reflection. Whether personally or in business, we pause to look back and plan forward. This is the time we at least attempt to reset our efforts. Learning from the good and bad of the previous year, with the hope of designing a better roadmap for achieving our goals. While we do not have a crystal ball to see the future, we can certainly take steps to be better prepared for what is ahead in marketing for 2018. Here are some trends we think you should not ignore.
    https://www.mediapost.com/publications/article/314254/5-essential-marketing-tips-for-2018.html/
    Tags: , , by tjeerdtraats (2018-02-09)
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  8. Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
    https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
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  9. The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
    http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
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  10. Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result in shitty click-through rates.
    https://www.business2community.com/seo/small-businesses-can-benefit-voice-search-user-experience-01998948/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.