eringilliam: mobile-app*

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  1. A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.

    Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
    https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
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  2. Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
    https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
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  3. A short and sweet article about why to invest in User Experience on your Website, App or online portal...
    https://www.digitaldoughnut.com/articles/2017/march/5-reasons-why-you-should-invest-in-user-experience/
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  4. The phrase “it’s never too late” doesn’t relate to making a good first impression. You are at risk to lose users if they don’t like the app’s UI at first glance. That’s why user interface is getting so important. It’s literally the first thing users see even before they start interacting with a product.

    According to Google research, 26% of all installed apps are used no more than once. The main reason for this is poor UI. To engage users into your interface, you should follow the most recent design trends.
    https://uxdesign.cc/9-essential-ui-design-trends-you-should-stick-to-in-2018-26f33d1fe980/
    Tags: , , , by eringilliam (2018-04-25)
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.