eringilliam: mobile-app*

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  1. Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
    https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
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  2. Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.

    The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.

    Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
    https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
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  3. In today’s world of automation, IoT (Internet of Things) concept is gaining ground swiftly among the industries. Be it a smart home, smart workplace, or a smart city, IoT has started strengthening its presence everywhere. A report has revealed that around 31 billion connected devices will be available globally by 2020. We can expect that all major industry sectors will leverage the benefits of this thriving technology soon.

    Interestingly, people want to control the connected devices on the move by using fingertips, and this requirement gives a boost to IoT penetration in mobile application development. There is no exaggeration in mentioning that IoT is all set to drive the future of custom mobile app solutions. Here we mention eight factors through which the IoT technology will revolutionize the app development domain.
    https://thriveglobal.com/stories/mobile-app-development-and-iot-right-blend-to-boost-your-business/
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  4. While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
    http://mentalfloss.com/article/560531/secrets-user-experience-designers/
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  5. User experience online is near about similar to the user experience factor when they visit grocery stores. A pleasant time and minimal hassles is what the user is expecting anywhere. One should be able to navigate the store easily, take what they need, and complete the purchase without problems and get back home.

    If one has to deal with a slow cashier, and the stock is not placed systematically and you are greeted by hostile employees, it becomes a terrible user experience just like that. All retail stores understand the same and abide by it too.
    http://customerthink.com/trendy-ux-design-tips-to-make-your-app-future-friendly/
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  6. Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.

    Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
    https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
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  7. 'Nowadays, there are millions of apps available in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, "in 2018, 14.4% of the billion people on earth will purchase at least one mobile device." So, it is clear just by looking at the figures that mobile will overtake desktop purchases.

    The obvious reason for these figures is the increase in mobile usage among people. People have started scrutinizing the User Experience (UX) of any mobile application, along with viewing products, comparing prices, reviewing, purchasing etc. So, if you want your users to spend more time on your mobile application, then you have to make it more user friendly and interesting. Hence, without UX, we may never revamp app usability.

    Take a look at the points below to improve your mobile app User Experience:'
    https://elearningindustry.com/improve-your-mobile-app-user-experience-effective-ways/
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  8. We all know the power of the first contact. The first date may turn into the love of your life – or get forgotten in a couple of hours. Tasting a new meal for the first time, you may get delighted – or hate even hearing its name ever after. The first contact with a teacher may get a student amazed at a subject – or deathly bored. Still, that’s not a lottery, that’s far from luck: in most cases, the first contact leads to success in case you are well-prepared. Today we are going to discuss one of the ways to organize the first date of your app with users with an onboarding tutorial.
    https://icons8.com/articles/ux-design-onboarding-mobile-app/
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  9. Is your mobile app successful? How can this be evaluated? A mobile app development and its launching is obviously very hard for the developers and we expect the same success as that of WhatsApp, Facebook, Uber or amazon. If you want your app to be similar to these popular apps, it should be able to offer an overall performance.

    Choosing the right platform and stuffing only the optimal features is a vital part of the picture. The user experience is also equally important like the two sides of a coin. The user experience of an app decides whether the pp will remain in the user’s phone for long or he will simply churn it out as the moment he installs.

    Through this blog, let’s see how the user experience can make your app a success or a failure. The user experience make the navigation through the app easier as well as help in creating brand awareness. All the app giants who have gained enormous success until date are due to its exceptional UX designs.
    https://t2conline.com/design-fundamentals-to-enhance-the-user-experience-of-your-mobile-app/
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  10. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.