eringilliam: mobile-app*

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  1. The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
    http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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  2. Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
    https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
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  3. With today’s competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new values.

    Many people see UX as interface and visual design, however, there’s much more to it than that. The UX discipline is deeply rooted in research and testing. UX Designers balance must-haves, nice-to-haves, trends and innovation, independent research, and so on.

    The misunderstanding surrounding UX stems from some common misconceptions about what it is and how exactly it fits into the mobile app development process. This post breaks down nine mobile apps UX mistakes to avoid to delight users and maximize business outcomes.
    https://www.business2community.com/mobile-apps/mobile-app-design-fundamentals-9-common-ux-mistakes-to-avoid-02102002/
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  4. Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
    https://www.psfk.com/2018/07/adidas-app-integration.html/
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  5. The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay connected, technological accessibility often leaves older generations out of the loop. As our ecosystem of communication technologies grows more diverse, how can we look to develop experiences that are easy for older, in some cases less technologically-savvy generations to adopt, while still keeping younger, digital natives engaged?
    https://appdevelopermagazine.com/mobile-app-design-tips-for-all-generations/
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  6. A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.

    Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
    https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
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  7. A short and sweet article about why to invest in User Experience on your Website, App or online portal...
    https://www.digitaldoughnut.com/articles/2017/march/5-reasons-why-you-should-invest-in-user-experience/
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  8. The phrase “it’s never too late” doesn’t relate to making a good first impression. You are at risk to lose users if they don’t like the app’s UI at first glance. That’s why user interface is getting so important. It’s literally the first thing users see even before they start interacting with a product.

    According to Google research, 26% of all installed apps are used no more than once. The main reason for this is poor UI. To engage users into your interface, you should follow the most recent design trends.
    https://uxdesign.cc/9-essential-ui-design-trends-you-should-stick-to-in-2018-26f33d1fe980/
    Tags: , , , by eringilliam (2018-04-25)
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.