tjeerdtraats: branding*

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  1. Trust in a brand means that users are confident about the quality of your products or services, and reassured that if there is something wrong with it, you can be relied to make it right. If this is how customers view your brand, your conversions could be manifold.

    For every digital business, the primary touchpoint for their consumers is the website or the application where brand interactions are created, and opinions are formed. For such businesses, user experience is a crucial part of a customer’s overall brand experience.
    http://financialexpress.com/brandwagon/why-user-experience-ux-is-important-to-branding/1794275/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.