Why Marketers Need a Better Way to Quantify Customer Experience

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  1. Why Marketers Need a Better Way to Quantify Customer Experience
    Many customer experience (CX) transformations stall or fail because marketers cant show how their efforts create value. Isnt it about time we created a better way to quantify customer experience? asks Jean Belanger, CEO and co-founder of Cerebri AI.
    https://www.martechadvisor.com/articles/customer-experience-2/why-marketers-need-a-better-way-to-quantify-customer-experience/
    Tags: customer-experience, customer-feedback, cx, by eringilliam (2018-10-25)
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