With the global mobile penetration going up to 67 percent this year, businesses cannot afford to ignore the growing importance of mobile apps. People are spending an increasing amount of time on their smartphones. No wonder, mobile apps are a popular medium for businesses to connect with their audience.
Yet, customers have little patience for apps with poor UX. In fact, according to Google, 29 percent of smartphone users will switch to another app if they aren’t happy with the UX. Also, 70 percent of these switches are due to extended load times. Hence, it’s critical to pay attention to good UX design practices to be able to offer the best UX to your users right from the time they access the app.
The launch screen is the first page that opens when a user taps the app icon. It plays a critical role in creating a first impression for both new and existing customers. It is critical that this is designed well as it might either encourage them or discourage them to stay with you as the app loads. The launch screen reduces the sense of extended load time, making the process of waiting less tedious and more enjoyable.
Launch screens also help strengthen your brand image, giving you an edge over the competition. They boost UX which is a vital factor for improving the app’s user retention rate.
When creating a suitable launch screen for your business you can use either a skeleton or a logo launch screen. Read on to learn about these launch screens and how you can use them to boost your app’s UX.
https://usabilitygeek.com/skeleton-versus-logo-launch-screen-a-direct-comparison/
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